3 strategies to attract referrals from your networking

contacts

If you know my story, you know that I filled two different

practices by networking. Yet, some people get frustrated,

expecting faster results from networking. So let me explain

how to make the most of the process and set your

expectations.

Networking is a lot like dating – and one of the best ways

to attract clients.

I’m going to use an analogy to help make my point. The

first time you meet someone, you have to get to know each

other right? However, many clients who are frustrated with

networking think they can get “married” on the first date,

going from the first kiss directly to the marriage proposal. That’s not how things work.

With networking, it’s about collecting referral sources or potential clients, and then

“romancing” them. Here are three easy ways to do this:

1. Add new contacts to your ezine list. Of course you do this with permission. Then every time

you send out a newsletter, they will learn something new about you and your business, keeping

you top-of-mind.

2. Start a warm letter campaign. Everyone knows at least 300 people by first name. When you

send a personalized warm letter, you can help them talk to people about what you do. This

helps contacts start generating referrals.

3. Send out warm letter updates. When you share your client success stories and what you

have been up to, you create the impression of increase in your business. Obviously, you need

permission from your clients or keep the examples anonymous to protect their privacy. Telling

these stories helps people think of friends, family or colleagues who could benefit from your

services.

You can also send:

A letter containing an interview with a client, which provides a case study

A testimonial from a satisfied client

An invitation to a teleclass

An update on new employees

Connecting with your contacts regularly will help them know exactly what you do, who you

can help and what kind of success you are known for. This makes it easy for people to give you

referrals so your network is really working for you.

None of this happens in an instant. It takes time and courtship. Romance your contacts so they

naturally want to refer people to you. Once you understand that it takes time to get referrals,

you will recognize the possibilities networking does provide and how well it builds on itself to

fill your practice.

Your Client Attraction Assignment

If you’ve been frustrated that your networking activities aren’t producing the results you want,

start working the system to romance your contacts. Write your warm letter, plan future letters

and mark the calendar when you will be sending them out. This type of letter writing campaign

builds awareness and relationships and can really pay off in referrals.

Fabienne Fredrickson, The Client Attraction Mentor, is founder of the Client Attraction System,

the proven step-by-step program that shows you exactly how to attract more clients, in record

time...guaranteed. To get your F.R.E.E. Audio CD by mail and receive her weekly marketing &

success mindset articles on attracting more high-paying clients and dramatically increasing your

income, visit http://attractclients.com