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Seminar Guide
Prof. JAYARAM SHEETY
JKSHIM, NITTE
By:
SADDAM HUSSAIN QAZI1ST yr M.B.A SECTION-B
JKSHIM, NITTE
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y Introduction:
y Jammu
y Ladakh
y
Srinagary Religious places in jammu and kashmir (J&K).
y Mughal gardens in J&K,
y Major tourist attraction in J&K.
y Climate in J&K,y SWOT ANALYSIS
y CONCLUSION
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Tourism is one of the States major industries. It hasplayed an important role for developing the economy,The industry has given jobs to a very large number of
people.
The State tourism has one unique feature that is itsthree regions namely Ladakh, Jammu and Srinagar
having separate entity,
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Jammu
Discovered by Raja
JAMBU LOCHAN
oThe city known as
the µCity Of Temples¶ .
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y Is Famous f or its beautif ul lak es
and f ascinating landscapes.
y Tibetan origin population,
y professing the Buddhist religion
y minimum temperature -40°C .
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y Is famous for its beautifuland natural scenery .
y known as 'Switzerland of
Asia'.
y It is also known for itsagricultural product,
natural resource andcraftsmanship.
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y Is one among the holiesthindu shrine in india.
y The cave Natural rockformations of Maa Laxmi,
Maa Kali andMaa Saraswati.
V AISHNO DE V I SHRINE V AISHNO DE V I SHRINE
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Situated opposite the
NISHAT BAGH on the
banks of DAL LAKE,
The hazratbal shrine
houses have the
belongings of PROPHET
MOHAMMAD.
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y The holy shrine of
Amaranth is dedicated
to LORD SHIVA .
y Timeof Yatra: July to August.
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w as built by Emperor Jahangir for
his belov ed w if e, in
1616 AD.
NISHANTGARDENNISHANTGARDEN
It is situated on the bank of the
Dal Lak e.
Asif K han, laid the Garden in
1633 A.D.
SHALIMAR GARDENSHALIMAR GARDEN
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GULMARGGULMARG
Has the w orld highest
natural golf coarse
favourite destination
for golf coarse and A d v enture tourist.
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y Dal Lake is one of the
most beautiful lakes of
India .
y Well known for its
wooden house boats.
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WINTER IN KASHMIR WINTER IN KASHMIR
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STRENGTHSSTRENGTHS
y Rich Culture, Heritage,
y Three distinct Regions with diversity
y Kashmir The Heaven, Switzerland of India.
y Various kinds of tourism available.
y High Awareness of J&K as Tourist Paradise.
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y No tourism Policy
y Undeveloped Destinations
y No Tourism research
y Low awareness level
y
Poor promotional activities
y Less Government Spending
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y Can cater to almost all Tourist Tastes
y High Returns from Tourism Industry
y Unexploited Ladakh
y Promotions of other industries.
y Governments role as Care taker andfacilitator.
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y Security
y Diversion of tourists to other safer places
y Better facilities from competitors.
y Non awakening of Government.
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In order to restore the lost glory of tourismand encourage foreign and domestictourists to visit the state, Tourism
authority and state government have toplay an important role
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y Touristplacesinindia.com
y Jktdc.com
y Jkonline.com
y Jktourism.comy Jktourism.org
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