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Seminar Guide

Prof. JAYARAM SHEETY

JKSHIM, NITTE

By:

SADDAM HUSSAIN QAZI1ST yr M.B.A SECTION-B

JKSHIM, NITTE

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y Introduction:

y Jammu

y Ladakh

y

Srinagary Religious places in jammu and kashmir (J&K).

y Mughal gardens in J&K,

y Major tourist attraction in J&K.

y Climate in J&K,y SWOT ANALYSIS

y CONCLUSION

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Tourism is one of the States major industries. It hasplayed an important role for developing the economy,The industry has given jobs to a very large number of 

people.

The State tourism has one unique feature that is itsthree regions namely Ladakh, Jammu and Srinagar

having separate entity,

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 Jammu

Discovered by Raja

 JAMBU LOCHAN

oThe city known as

the µCity Of Temples¶  .

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y Is Famous f or its beautif ul lak es

and f ascinating landscapes.

y Tibetan origin population,

y professing the Buddhist religion

y minimum temperature -40°C .

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y Is famous for its beautifuland natural scenery .

y known as 'Switzerland of 

 Asia'.

y It is also known for itsagricultural product,

natural resource andcraftsmanship.

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y Is one among the holiesthindu shrine in india.

y The cave Natural rockformations of Maa Laxmi,

Maa Kali andMaa Saraswati.

 V  AISHNO DE V I SHRINE V  AISHNO DE V I SHRINE

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Situated opposite the

 NISHAT BAGH on the

 banks of DAL LAKE,

The hazratbal shrine

houses have the

 belongings of PROPHET

MOHAMMAD.

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y The holy shrine of 

 Amaranth is dedicated

to LORD SHIVA .

y Timeof Yatra:  July to August.

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 w as built by Emperor Jahangir for

his belov ed  w if e, in

1616  AD.

NISHANTGARDENNISHANTGARDEN

It is situated on the bank of  the

Dal Lak e.

Asif K han, laid the Garden in

1633 A.D.

SHALIMAR GARDENSHALIMAR GARDEN

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GULMARGGULMARG

Has the  w orld highest

natural golf coarse

favourite destination

for golf coarse and  A d v enture tourist.

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y Dal Lake is one of the

most beautiful lakes of 

India .

y Well known for its

 wooden house boats.

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 WINTER IN KASHMIR  WINTER IN KASHMIR 

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STRENGTHSSTRENGTHS

y Rich Culture, Heritage,

y Three distinct Regions with diversity 

y Kashmir The Heaven, Switzerland of India.

y  Various kinds of tourism available.

y High Awareness of J&K as Tourist Paradise.

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y No tourism Policy 

y Undeveloped Destinations

y No Tourism research

y Low awareness level

y

Poor promotional activities

y Less Government Spending

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y Can cater to almost all Tourist Tastes

y High Returns from Tourism Industry 

y Unexploited Ladakh

y Promotions of other industries.

y Governments role as Care taker andfacilitator.

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y Security 

y Diversion of tourists to other safer places

y Better facilities from competitors.

y Non awakening of Government.

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In order to restore the lost glory of tourismand encourage foreign and domestictourists to visit the state, Tourism

authority and state government have toplay an important role

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y Touristplacesinindia.com

y  Jktdc.com

y  Jkonline.com

y  Jktourism.comy  Jktourism.org

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