5 absolute Don’t’s and 5 indisputable Do’s

for making competent

presentations

V 01

Written presentation Spoken presentation=

3

Don’t forget: people came to see you, not your slides

Don’t read your slides

Don’t try to cram too much into presentation

Scientific References

❖ 3 years of research in a full range of cognitive sciences

❖ Our methodology is based on hundreds of scientific works and research papers from the field of congnitive neuroscience, psychology and more specifically advertising psychology research from the past 15 years

❖ Methodology was developed following extensive comparison testing with traditional methods and filtering out domains that lacked predictive power

Don’t overload slides with content

Don’t go nuts with images

7

Too small!

Too much!

Think: who is your audience?

Write it out on paper

Story Plan!

Do it YOUR way

Give concrete examples

5 Ws to make it concrete: When? Where? Who? What? Why?

Dale Carnegie

Practice!

Source: http://www.flickr.com/photos/garethjmsaunders/

5 absolute don’t’s

1.Don't forget - audience is there to see you. NOT your slides.

2.Don't ever read your slides!3.Don't try to cram too much - make choices! 4.Don't overload your slides with text 5.Don't go nuts on visuals

5 must-dos

1.Start with your audience in mind2.Write presentation out on paper 3.Do it the way that makes YOU comfortable4.Give concrete examples5.Practice!

Want to know more?

• Tips from Steve Jobs (thanks, Carmine Gallo) http://www.youtube.com/watch?v=2-ntLGOyHw4

• Too much time on your hands? Need to take it up a notch? http://www.slideshare.net/cperrone/outsanding-presentations-4351640

• When you have the money, get help http://www.duarte.com/

leo.exter@westartup.eu www.westartup.eu @westartupwww.facebook.com/westartup

Don’t hesitate to ask questions!