Download ppt - 5 Fails for Facebook Insights

How Facebook’s “Insights” will drive you insane

Benjamin BloomSocial Media and Digital Strategy

Consultant

1Benjamin Bloom, www.bsbnyc.net, 2010

Export of the Fans Only Wall or post comments by copy/ paste:

2Systematic analysis = impossible

Benjamin Bloom, www.bsbnyc.net, 2010

Surprise! No meaningful data export of Fan posts.

3

And I can only think of THIS:

For sentiment reporting, I’ve resorted to printing the wall posts out


Media Consumption: what an exciting mystery!

4Benjamin Bloom, www.bsbnyc.net, 2010

With >1,000 combined Likes and Comments, this was our most popular post ever,- or was it? Why are the impressions so low?

Plenty of impressions, but when? why? No idea.

Impressions: the new metric I love to hate

5

On the left, the Coke fan page- if I were an admin, I would see Impressions under each post

Impressions data from a page I manage, with far fewer fans:


You made my fanbase disappear?

6

Facebook has a serious data integrity problem- what am I supposed to think about a day when we had 0 fans?

And don’t even get me started on my “page quality” – how do I manage a metric I don’t understand?


Do Facebok metrics drive YOU insane?

7

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