55 Japanese Aesthetic Ideas
(Applied to Presentation Design)
1. Shibui渋い
1. Shibui渋い
Simple, subtle, unobtrusive beauty is the ultimate goal for any design.
1. Shibui
渋い
The Macbook Air’s sleek sparing design embodies
the Shibui aesthetic .
“Simplicity is the Ultimate Sophistication”
-Leonardo DaVinci
Strip away everything except the core concept for a slide that is powerful, elegant, memorable and (above all) simple.
HOW TO BRIDGETHE DISTANCE
BETWEENBUSINESS STRATEGY
AND DESIGN
Shibui Applied to Presentation Design
Slide by Marty Neumeir
2. Wabi-Sabi
侘寂
Natural beauty is enhanced by a slight degree of asymmetry or imperfection.
2. Wabi-Sabi
侘寂
2. Wabi Sabi
侘寂
Jeans improve with each wear and
imperfection. This is a perfect example of
Wabi-Sabi
Wabi-Sabi Applied to Presentation Design
Ads are BriefJust enough to coverwhat’s important.
Ads are BriefJust enough to coverwhat’s important.
Without Wabi-Sabi With Wabi-Sabi
Slide by @slidecomet
Artful imperfection gives a slide an added dimension of character and
personality that makes it more visually pleasing and memorable.
Attitude or tone that is confident, calm and ironically detached — i.e. “cool.”
3. Iki
粋
3. Iki粋
James Dean’s air of effortless confidence
exemplifies the notion of Iki
Iki Applied to Presentation Design
Slide by @JesseDeeSlide by @mzkagan
Inject your slides with an air of informal detachment. This will make your message more
impactful by cutting through the normal pretensions of business communication.
Use of subtlety and allusion to hint at deeper meaning and invite interpretation.
4. Yūgen
幽玄
4. Yūgen
幽玄
Alfred Hitchcok’s use of artful suspense in Psycho is a wonderful illustration
of Yūgen
Infuse your slides with drama by giving your audience room to speculate and fill in the blanks for themselves.
Yūgen Applied to Presentation Design
Slide by Jeff Brenman
Using tempo and build-up to create tension and excitement that enhances a story.
5. Jo-ha-kyū
序破急
5. Jo-ha-kyū
序破急
The juxtaposition of climbs and falls in roller
coasters embodies a core characteristic of
Jo-ha-kyū
Jo-ha-kyū MasterSteve Jobs
Toy with your audience’s expectations and keep them anticipating the big reveal. This is what Job’s did during the original iPhone Keynote.
Thanks For Reading!
@slide_guy
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