SnapchatMarketing
5 Ways to Improve your
100 million daily active users and 400 million
snaps per day, Snapchat is one of the fastest-
growing social networks
Brands and content creators are using
Snapchat to produce stories that engage and
excite audiences
Snapchat stories are a string of snaps used to
create a video narrative
Over 1 billion views of Snapchat stories each
day
Why Snapchat?
Provide Specialized Content
Strengthen your community by publishing content
that shows a different side to your brand and is not
available anywhere else
Enhances emotional connection between brand and
users
Example: DJ Khaled
Over 2 million followers.
500,000 followers watch
his story within the first 5
minutes
Provides daily insights,
known as “keys to success”
through inspirational
advice and commentary
Surprise Fans With Promotions & Perks
Increases customer loyalty
Use snaps to offer insider access, promo
codes, or discounts
Build anticipation when you announce
the giveaway or promotional offer
For a more sales-driven angle, you can
post a snap with a special code or share a
daily deal with your followers
Example: Taco Bell
Your community will spread
the word to their family and
friends
Ask users to screenshot the
snap
Track how many promo
codes are used for internal
KPIs
Involve Fans in Your Story
Engage your followers by asking for their
participation
Ask followers to send in a selfie featuring
your product or create a video on why they
love your product
Reply to your fans within the chat feature or
send back a photo thanking them
Example: Everlane
Everlane asked their
followers to screenshot
their snap or chat with
them for more
information on their
new shoe collection
Include Branding Elements in Snaps
Further enhance your brand’s voice
and tone in a creative way
Your Snapchat story can promote your
products or offer behind-the-scene
moments
Include your brand‘s logo or signature
colors
Example: Lilly Pulitzer
Their stories featurepalm trees, thedesign studio, modelshoots at the beachand in-store events Own brandedgeofilter forcustomers shoppingin the store
Team Up With Influencers
Give select people access to your
Snapchat and let them create stories
that enhance brand’s personality
Makes your account seem less
promotional and more authentic
Their popularity enhances your brand
Example: Red Bull
Influencer:Snowboarder and XGames gold medalistMark McMorrisHe took fans throughhis day surfing in SanDiego and driving upthe mountains tosnowboard at Big Bear
Final Thoughts
Snapchat’s authentic platform can make
a strong impact with your followers and
strengthen your brand’s point of view
with real-time marketing
Thank You!
Read the full article on Social Media Examiner
Email me at:
Recommended
