Lets start with
What is Content Marketing?
“It is creating and sharing valuable content
(Media) in order to gain and retain customers”
People do content marketing
because…
Instead of bombarding
customers with your Ads
Why not share something useful?
Content marketing costs
62% less than
traditional marketing
It doesn’t even cost
that much
- www.demandmetric.com
It’s an effective
marketing tool for
B2B Companies 91% of B2B marketers use content
marketing - www.demandmetric.com
Image Source: https://www.iconfinder.com/vectorgraphit
Customers are likely to
trust you more when you
try to win them over by
sharing valuable and
useful content
82% of consumers feel more positive about
a company after reading custom content
- www.demandmetric.com
Image Source: http://google.com/design/, https://www.iconfinder.com/tammychew
Right!
I know!
So not only does your product and
service have to be of value
Now,
The way you market and sell also has
to have ‘value’
Image Source: https://www.iconfinder.com/tmthymllr, https://www.iconfinder.com/webalys, www.creativebloq.com , www.newmiamiblog.com
1. Make your content relevant to your
business
Content marketing doesn’t mean you can write about anything just to get
people to view your page. Write around your business without directly talking
about how you are the best. That would just be advertising.
2. Your customers should
find your content useful
• No one wants to know about your business unless you give
them something. • Do some research and find out what sort of questions are being
asked by customers in your domain and what is the information that they seek.
• Try to find a way to link your business with different areas of interest that customer may have.
• This way you can gain new customers from various fields
Image Source: www.thebugoutbagguide.com
Expedia is an online travel website that books airline tickets, holiday packages etc.
Instead of writing
about their website
and the tours and
packages they
provide, expedia
offers useful tips
and information on
various travel
destinations, food,
culture etc.
Through this post
expedia is reaching
out to Star Wars
fans, thus targeting a
whole new segment
Linking an important day with travel-thus bringing in traffic on Earth day
Linking food and travel and mentioning their brand
An unusual take on travel through a taxi drivers eye
A more direct post by mentioning the company name
3. Read a lot, take your time and do
it right
Quality is key if you want to be
taken seriously.
Any topic and any question can
be answered in a hundred
different ways.
If you give the best information,
you will be noticed.
On Quora, the most popular answers to questions are either
the most well researched,
insightful or
different. Image Source: https://www.iconfinder.com/paomedia, https://www.iconfinder.com/Enesdal
Learn from
Puts up the poster of
the actual campaign
Information from
various sources
Supplements answer
with facts and figures
Example :
Answer
Describes what went
wrong with campaign
and shares images of
the protest
And then how Pepsi
Reacted
And finally how the
entire fiasco ended
Continued…
3. Don’t always do the blog There are so many ways to share content. Share different types of content in
different formats
Case studies Slideshares
ebooks
If you are
looking do a
more in depth
analysis and
research on a
particular
topic then you
can probably
share your
content in
these formats
4. Engage on Social Media
Build a community
around you
Like, share, link and
comment on others
posts
Respond to comments
Try to start
conversations with
other bloggers and
influencers
Share your content on
maximum number of
platforms (twitter,
Facebook, Linkedin,
Tumblr etc.)
Crazy Facts: By Uber
Uber has a website, Instagram,
Facebook and twitter account just for
relaying unusual and interesting facts
They call it:
The most
unimportant
things you’ll
never need
to know
Boring vs Catchy Blog Titles:
By GE
GE builds new wind
turbines that function
during slow winds
Edison’s ‘monster
doll’ was a failure
VS.
VS.
The blog entries by GE are mostly technology related. Yet,
their titles are inventive and catch attention
If you can, target the ultimate
Google had an entire movie on it called The Internship,
starring Owen Wilson and Vince Vaughn
5. Don’t forget SEO
Follow the
trends
Include the
keywords
Image Source: https://www.iconfinder.com/thehoth
6. Use a monitoring tool To know…
Know
your
engagem
ent level,
shares,
clicks and
likes
The kind
of posts
that are
most
popular On which
social media
platform
does
majority of
your
audience
reside?
(E.g.
Linkedin,
Twitter etc.)
Who are the
influencers in
your industry
Simplify360, is a leading social business intelligence firm.
Simplify360 is the world’s first integrated enterprise solutions
provider; our latest offerings are Social Marketing Suite for agencies,
Social Contact Center for BPOs and Social Command Center for
Enterprises. We enable businesses to perform Online Reputation
Management, Customer Service, Community Management, Social
Media Research & Brand Auditing; Online Sales Lead Generation,
and Consumer Sentiment Analysis.
We have already provided solutions through their tool for industry
leaders like Wipro, Coffee Day, Star TV, Mahindra Retail and ITC
Foods. Simplify360 is also the only company to work with the top
media agency groups in the world like WPP and Publicis.
Simplify360 operates directly or through partners in the US,
Malaysia, Korea, South Africa, Saudi Arabia and the Netherlands to
name a few. The company’s products and services are sold in over
100 countries.
If you are interested to know more about Simplify360 and its offering,
you can contact us at [email protected]
About Simplify360
US Headquarter: 1330, Capital Parkway,
Carrollton, TX 75006
Phone : 347-468-7251
India: 3rd Floor, 7/1 Binnamangala,
100 Feet Road, Indiranagar,
Bangalore 560038`
Phone : +91 80 40971130
Address
THANK YOU CONNECT WITH US