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By-
Kedareswar Panda
Faculty, MBA
CITE, Bhubaneswar
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INTRODUCTION EXECUTIVE SUMMARY OBJECTIVE OF THE RESEARCH
COMPANY GOALS MISSION ORGANIZATIONAL STRUCTURE RESEARCH PROBLEM
MAJOR COMPETITORS METHODOLOGY FOR RESEARCH PROBLEM CONCLUSION BIBILOGRAPHY
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European company unilever
Lever Brothers
Trust Research Advisory
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Rural sector
Consumption habits
Presence of the rivals of HUL
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Market leader
Convenience products
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Golden super star trading house
Hindustan unilever research centre
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Ambitious progress , shakti
Swasthya chetna
Nutrition hygiene & personal care
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CHAIRMAN
CEO & MD
FINANCE & IT DIRECTOR EXECUTIVE DIRECTOR
DIRECTORS
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ANNUAL RESULTS OF HUL
(RS. CRORE)
Mar11 Mar10 Mar09 Dec08 Deco7
sales 19,735.20 17,725.33 20,601.56 16,660.38 13,717.75Operating
profit
5,517.44 2,749.97 3,040.19 2,443.87 1,885,70
interest 0.24 6.98 25.32 -162.18 25.50Grossprofit
2,951.01 2,891.10 3,220.42 2,606.05 2,322.88
EPS(RS) 10.68 10.09 11.45 9.64 8.83
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Large number of players
Continuous changes
Relevance
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METHODOLOGY FOR RESEARCH
PROBLEM External & internal analysis
Situational analysis
Sampling technique
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THE NEW HINDUSTAN LEVER-
FOCUSED ON FMCG FMCG
Main engines Growth
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CONTRIBUTION OF FMCG TO
MARKET
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BUILDING BLOCKS OF A STRONG
FOODS BUSINESS Enormous growth potential
Fragmented and lacked scale
Vanaspati Product mix & cost reduction
Relevant innovation.
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PORTFOLIO OF STRONG BRAND
UN differentiated & lacking scale
Consumer appeal and price segments
Six brands
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HUL SHARE HOLDING PATTERN
UNILEVER
INDIVIDUAL
DOMESTIC FILLS
FILLS
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WINNING THE CUSTOMERS
Strong brand
Distribution channels
Continuous replenishment
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BETTER VALUE low priced competition
The value of the consumer
launched several low unit
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FINANCIAL OVERVIEW
SOAPS
EXPORTS
BEVERAGES
PERSONAL PRODUCT
OTHERS
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OUR PEOPLE & ORGANISATION
Eight profit centers
Simpler and leaner organization
Fewer levels & greater empowerment
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CONCLUSION
FMCG sector
New HUL
Increase usage & upgrade consumers
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BIBLIOGRAPHY
BOOKS
Kothari, C.R, 2010 Research methodology
Kotler,Philip,2009,marketing management
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WEBSITES
www.hll.com
www.fmcg.com
www.economictimes.com
www.marketwatch.com
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For [email protected] Cell-9861155454
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