Download pdf - A Journey Into Promotional Products

PromoPark

A journey into promotional

products

How to effectively purchase Promotional Products!

Know Your Audience

Work With a Budget

Employee Recognition

Use Theme

Are Promo Products Effective?

Owners of promotional products remember the company the item came from 87% of the time. Up 4% from 2010 survey.87%

36% reported high likelihood of doing business with the advertiser after receiving a promotional product.36%

Promotional products deliver more impressions for a longer period of time as they are kept 5.8 months on average.5.8

Are Promo Products Effective?

Top 5 ways promo products influence the way end-users behave:

82% will take a survey to get a promo product

70.6% of end-users will visit a booth at a tradeshow for a promo product

41.8% will “LIKE” a company or post a Tweet

33.2% will buy the “gift” with purchase

27.7% will make a positive post about the company on a social networking site

Yes! Promo Products Are Effective


Know Your AudienceWho Young, Old, Gender

What Title, Position and Industry

Where Event, Drop-Off, Direct Mail, Tradeshow, etc.


WhySign Up, Gift, Thank You,

Appointment, Follow up,

Door Opener

Buy For Your Audience


Buy For Your Audience


Working with a Budget• Good, Better, Best

• Decorating optionsScreen-printing, Embroidery, Engraving, Deboss, Personalization, Pad Printing, Full Color, Transfer, etc.


Working with a Budget

Plan ahead – avoid rush and overnight

shipping charges

Purchase in bulk

Have time? Use overseas production

Ask about Clearance and Sale Items

TIP: Don’t let the budget

drive quality.


Employee Recognition

Company Promo Store with Branded Merchandise

Merchandise Reward Program

New hires, anniversaries and incentives.


Employee RecognitionAwards, Trophy’s, Gift Cards and More


TIP: Administrative Assistant Day

is April 23

Use Themes & Taglines

Golf – Direct Mail Appointment Setting

Tiki Bottle – Drop Off Appointment Setting

Key – Drive Traffic to Booth

TIP: Create a Memory, Exp

erience or Emotion!


Use Themes & Taglines

We Serve Up Hot

Solutions


Shine a light on the

competition

BONUS:GET SAMPLES OF THE LATEST ITEMS DELIVERED TO YOU


FINAL EXAM:

WHAT THE HECK IS THIS ITEM FOR?


CLOSING TIP

Work with a promotional product consultant that understands how to target your audience and maximize your budget.
