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From the Millennium Marketing Spring Expo, this presentation focuses on promotional products. Learn how effective promo products can be for your business and about the many products available to you, along with budgeting, purchasing, and events.
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PromoPark
A journey into promotional
products
How to effectively purchase Promotional Products!
Know Your Audience
Work With a Budget
Employee Recognition
Use Theme
Are Promo Products Effective?
Owners of promotional products remember the company the item came from 87% of the time. Up 4% from 2010 survey.87%
36% reported high likelihood of doing business with the advertiser after receiving a promotional product.36%
Promotional products deliver more impressions for a longer period of time as they are kept 5.8 months on average.5.8
Are Promo Products Effective?
Top 5 ways promo products influence the way end-users behave:
82% will take a survey to get a promo product
70.6% of end-users will visit a booth at a tradeshow for a promo product
41.8% will “LIKE” a company or post a Tweet
33.2% will buy the “gift” with purchase
27.7% will make a positive post about the company on a social networking site
Yes! Promo Products Are Effective
How to effectively purchase Promotional Products!
Know Your AudienceWho Young, Old, Gender
What Title, Position and Industry
Where Event, Drop-Off, Direct Mail, Tradeshow, etc.
How to effectively purchase Promotional Products!
WhySign Up, Gift, Thank You,
Appointment, Follow up,
Door Opener
Buy For Your Audience
How to effectively purchase Promotional Products!
Buy For Your Audience
How to effectively purchase Promotional Products!
Working with a Budget• Good, Better, Best
• Decorating optionsScreen-printing, Embroidery, Engraving, Deboss, Personalization, Pad Printing, Full Color, Transfer, etc.
How to effectively purchase Promotional Products!
Working with a Budget
Plan ahead – avoid rush and overnight
shipping charges
Purchase in bulk
Have time? Use overseas production
Ask about Clearance and Sale Items
TIP: Don’t let the budget
drive quality.
How to effectively purchase Promotional Products!
Employee Recognition
Company Promo Store with Branded Merchandise
Merchandise Reward Program
New hires, anniversaries and incentives.
How to effectively purchase Promotional Products!
Employee RecognitionAwards, Trophy’s, Gift Cards and More
How to effectively purchase Promotional Products!
TIP: Administrative Assistant Day
is April 23
Use Themes & Taglines
Golf – Direct Mail Appointment Setting
Tiki Bottle – Drop Off Appointment Setting
Key – Drive Traffic to Booth
TIP: Create a Memory, Exp
erience or Emotion!
How to effectively purchase Promotional Products!
Use Themes & Taglines
We Serve Up Hot
Solutions
How to effectively purchase Promotional Products!
Shine a light on the
competition
BONUS:GET SAMPLES OF THE LATEST ITEMS DELIVERED TO YOU
How to effectively purchase Promotional Products!
FINAL EXAM:
WHAT THE HECK IS THIS ITEM FOR?
How to effectively purchase Promotional Products!
CLOSING TIP
Work with a promotional product consultant that understands how to target your audience and maximize your budget.
How to effectively purchase Promotional Products!
