Company Update10 September 2014
GOING DIGITAL
ABSI’s OWN DIGITAL TRANSFORMATION
CHALLENGES
Company Update Topics
Going DIGITAL or going out of business
The Digital Tsunami : ○ Social ○ Mobile○ Cloud○ Analytics○ Embedded devices/ IoT
And we are just at the beginning
IT executive in the driving seat ? or playing catch up ?
• Industrialize traditional infrastructures and systems fast to save costs.
• Innovate customer experiences and operations
with new digital technologies.
IT need to become Digital Leaders Fundamental IT re-invention
• Play a central role in the Enterprise digital transformation
• Ramp up distinctive digital capabilities quickly
• Revisit governance model according to Enterprise digital maturity
Online PresenceContentDigital
Experience
CRMMarketingAutomati
on
ABSI current digital Transformation
704/12/2023
www.absi.be
Sharing publicly : Our market vision Our successOur achievementExplaining what we are doing
Distributing recycling content on Social mediaSpecialized forums...
Content:blog / customer testimonials
January 2013 : Why the hell did Oracle buy Eloqua ?
March 2013 : Is Marketing Automation software the next hot market ?
June 2013 : Is Pardot the hidden gem in ExactTarget for Salesforce ?
My 3 blogs on Marketing Automation
CRM
● Contact management○ Manage leads ,accounts & Contacts○ 360° contact view with timeline
● Deals ○ Track opportunities ○ Revenue forecasting
● Cases ○ Address customer issues
● Calendar ○ Tasks and events ○ Sync calendar
04/12/2023 10
Marketing Automation
What is it? “... a system that helps marketers execute multi-channel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.” - Gartner
Use cases ○ Follow up and nurture new leads ○ Send periodic newsletters ○ Onboard new signups ○ Customer lifecycle marketing ○ Convert/upsell to users
04/12/2023 11
Marketing Automation
● Drag-drop workflow designer ● Define conditional workflows
○ Based on contact profile, or actions (email opens, page views)
● Multi-channel ○ Send emails, tweets, SMS/LN message, voice mail
● Nurture & Score leads automatically ● Trigger
○ Run campaigns based on actions
● Analytics Marketing Automation
04/12/2023 12
Visitor Engagement & Conversion
Define rules in Agile to show intelligent popups on your website
● Engage known and anonymous visitors
● Show popups ○ Sign-up forms ○ Information messages ○ Suggest pages to read
● Time them appropriately ○ After certain time, on reaching end of page, or when they are about to leave
● Do more actions ○ Run campaigns, add tags/score04/12/2023 13
Tracking & Notifications
Use Cases ○ Follow-up leads when they are hot ○ Proactively engage with your site visitors ○ Test and optimize email messages
● Email & Web Tracking ○ Track email opens, clicks ○ Track website visits by contact
● Notifications○ In-app and HTML5
04/12/2023 14
Customer Types Experience phases Journey Touch points and interactions Points of delight Points of pain Emotions
Think of your customer JOURNEY
Back Office ToolsERP
Other Applications
Online PresenceContentDigital
Experience
CRMMarketingAutomati
on
BREAK DOWN SILOS
04/12/2023 17
Thank you !
Thank you to all our customers
Thank you to our partners !
Thank you !
Thank you to all the ABSI Team
Focus on operational excellence , quality of delivery,
on time /on budget project delivery
Industrialize traditional infrastructures and systems within our/your Private cloud to reduce cost within IT operations
Help companies to build an integrated ITenvironment for their IT Infrastructure &
Applications
Help companies to move their applications to the cloud
Find for every customer the right combination : On premise, ABSI Private Cloud /Interxion infrastructure, Cloud – SaaS (multi-tenant in the cloud)
ABSI : Challenges for the coming years
Now its BBQ time, its fun time
In the weeks to come
17/09/2014 Dell Solutions Tour 2014 in Brussels
23/09/2014 Lunch & Learn Dell Baby Compellent
event
25/09/2014 Media Inspiratie Workshop in Vianen
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