Company Update10 September 2014

GOING DIGITAL

ABSI’s OWN DIGITAL TRANSFORMATION

CHALLENGES

Company Update Topics

Going DIGITAL or going out of business

The Digital Tsunami : ○ Social ○ Mobile○ Cloud○ Analytics○ Embedded devices/ IoT

And we are just at the beginning

IT executive in the driving seat ? or playing catch up ?

• Industrialize traditional infrastructures and systems fast to save costs.

• Innovate customer experiences and operations

with new digital technologies.

IT need to become Digital Leaders Fundamental IT re-invention

• Play a central role in the Enterprise digital transformation

• Ramp up distinctive digital capabilities quickly

• Revisit governance model according to Enterprise digital maturity

Online PresenceContentDigital

Experience

CRMMarketingAutomati

on

ABSI current digital Transformation

704/12/2023

www.absi.be

Sharing publicly : Our market vision Our successOur achievementExplaining what we are doing

Distributing recycling content on Social mediaSpecialized forums...

Content:blog / customer testimonials

January 2013 :  Why the hell did Oracle buy Eloqua ?

March 2013 : Is Marketing Automation software the next hot market ?

June 2013 : Is Pardot the hidden gem in ExactTarget for Salesforce ?

My 3 blogs on Marketing Automation

CRM

● Contact management○ Manage leads ,accounts & Contacts○ 360° contact view with timeline

● Deals ○ Track opportunities ○ Revenue forecasting

● Cases ○ Address customer issues

● Calendar ○ Tasks and events ○ Sync calendar

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Marketing Automation

What is it? “... a system that helps marketers execute multi-channel marketing campaigns by providing a scripting environment for authoring business rules and interfaces to a variety of third-party applications.” - Gartner

Use cases ○ Follow up and nurture new leads ○ Send periodic newsletters ○ Onboard new signups ○ Customer lifecycle marketing ○ Convert/upsell to users

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Marketing Automation

● Drag-drop workflow designer ● Define conditional workflows

○ Based on contact profile, or actions (email opens, page views)

● Multi-channel ○ Send emails, tweets, SMS/LN message, voice mail

● Nurture & Score leads automatically ● Trigger

○ Run campaigns based on actions

● Analytics Marketing Automation

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Visitor Engagement & Conversion

Define rules in Agile to show intelligent popups on your website

● Engage known and anonymous visitors

● Show popups ○ Sign-up forms ○ Information messages ○ Suggest pages to read

● Time them appropriately ○ After certain time, on reaching end of page, or when they are about to leave

● Do more actions ○ Run campaigns, add tags/score04/12/2023 13

Tracking & Notifications

Use Cases ○ Follow-up leads when they are hot ○ Proactively engage with your site visitors ○ Test and optimize email messages

● Email & Web Tracking ○ Track email opens, clicks ○ Track website visits by contact

● Notifications○ In-app and HTML5

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Customer Types   Experience phases   Journey   Touch points and interactions   Points of delight   Points of pain   Emotions  

Think of your customer JOURNEY

 

Back Office ToolsERP

Other Applications

Online PresenceContentDigital

Experience

CRMMarketingAutomati

on

BREAK DOWN SILOS

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Thank you !

Thank you to all our customers

Thank you to our partners !

Thank you !

Thank you to all the ABSI Team

Focus on operational excellence , quality of delivery,

on time /on budget project delivery

Industrialize traditional infrastructures and systems within our/your Private cloud to reduce cost within IT operations

Help companies to build an integrated ITenvironment for their IT Infrastructure &

Applications

Help companies to move their applications to the cloud

Find for every customer the right combination : On premise, ABSI Private Cloud /Interxion infrastructure, Cloud – SaaS (multi-tenant in the cloud)

ABSI : Challenges for the coming years

Now its BBQ time, its fun time

In the weeks to come

17/09/2014 Dell Solutions Tour 2014 in Brussels

23/09/2014 Lunch & Learn Dell Baby Compellent

event

25/09/2014 Media Inspiratie Workshop in Vianen