Academic and Research Libraries
& The World’s Libraries
Atlantic Provinces Library Association Annual ConferenceMoncton, NBMay 28, 2004
Elaine MacLean Angus L. Macdonald LibrarySt. Francis Xavier University
What are the challenges that the the
trademark is designed to address…
• While libraries are popular, they are often taken for granted.
• While libraries are ubiquitous, they are often not visible.
• And, while libraries are unique, they are facing new challenges.
Academic and Research
Library Campaign
launched at….
Association of College and Research
Libraries (ACRL) National Conference
Charlotte, NCApril 2003
The Campaignfor the
World’s Libraries
launched at…
IFLA Council and General Conference Boston,
MA August 2001
Who is ACRL - Association of College and Research
Libraries?11,000 individuals from a wide range of
academic institutions, publishers and vendors who sell in the academic marketplace.
ACRL enhances the effectiveness of academic and research librarians to advance learning, teaching and research in higher education.
ACRL is a division of the ALAwww.ala.org/acrl
Who is IFLA - International Federation of Library
Associations?
1,700 members in more than 150 countries.
The leading international body representing the interests of library and information
services and their users. It is the global voice of the library and information profession.
The MISSION of the
Academic and Research Library
Campaign is to…
create an awareness and understanding of the value of
academic and research libraries and librarians in the 21st century
The MISSION of the World’s Libraries Campaign
is to…
speak loudly and clearly about the value of libraries and librarians in
the 21st century.
Campaign for Academic and Research Libraries
Key Messages/Talking Points
– College and research libraries are an essential part of the learning community.
– College and research libraries connect you to a world of knowledge.
– College and research libraries are investing in the future, while preserving the past.
Campaign for the World’s Libraries
Key Messages/Talking Points
- Libraries are changing and dynamic places.
- Libraries are places of opportunity.
- Libraries bridge the world.
Both ACRL and IFLA have focused on the creation and
dissemination of: Marketing & Public Relations materials, such as:• Toolkits with key messages, outreach strategies, media
relations materials and tips for marketing and promotion;• Materials to help you develop a strategic marketing plan for
your library;• Downloadable graphics;• Customizable publicity materials;• Case studies of successful marketing efforts in academic
and research libraries;• @ your library® slogans and guidelines for using the brand;• @ your library translations
Toolkit for Academic and Research Libraries
Promote awareness
Increase visibility and support
http://www.ala.org/ala/pio/campaign/academicresearch/academicresearch.htm
Better marketing
Career choice
Strategic Marketing for Academic and Research
Libraries
Facilitators GuideFacilitators Slides Train the Trainer SlidesParticipant Manual
http://cms.3m.com/cms/US/en/2-115/czrRzFZ/view.jhtml
St. Francis Xavier University
Angus L. Macdonald Library
Colorado Department of Education
Luminary Lectures
University of Waterloo, ON
Campaña por las Bibliotecas Mexicanas – April 2002
Western Australia
Australia
more Australia….
one more Australia….
Chronicle of Higher Education Ads
Top 10
slogans NOT recommended
10. fool the security system 9. find books that don’t suck
8. pull the fire alarm 7. surf for porn 6. take a nap
5. download a term paper 4. wedgies
3. scan your butt 2. hack and chat
#1 Slogan NOT recommended
get lucky in the stacks
For complete information about the Academic and Research Library
Campaignhttp://www.ala.org/acrl/@yourlibrary
For complete information about the Campaign for the World's Libraries http://www.ifla.org/@yourlibrary/
Contact InformationElaine MacLean, MLISAngus L. Macdonald LibrarySt. Francis Xavier UniversityAntigonish, NS B2G 2W5
Phone: 902-867-2221Fax: 902-867-5153Email: [email protected]: www.stfx.ca/people/emaclean
Presentation URL: www.stfx.ca/people/emaclean/apla @ your library.ppt