BIG DATA COMES WITH BIG CHALLENGES
[Raghu Kashyap and Jami Timmons], [Orbitz Worldwide]
ABOUT Raghu Kashyap
Technology Director, Web Analytics
@ragskashyap
http://kashyaps.com
@ragskashyap at #ACCELERATE
TIP #1: Big Data for the right reasons
@ragskashyap at #ACCELERATE
TIP #2: Centralized Decentralization
• In God we trust……. But all others bring Data• Break down into smaller chunks of data
extraction and focus on wins• 750TB of raw data and still growing
@ragskashyap at #ACCELERATE
TIP #3: Show me the money
• EFX – Every Friggin X• PPC bidding efficiencies• MAC vs. PC
@ragskashyap at #ACCELERATE
TIP #4: Unlock the Data Insights
• Measure the performance of your feature and fail fast
• Challenge now is unlocking the value of this data for non-technical users
• Find the right Ambassadors
in each of your key business
areas.
@ragskashyap at #ACCELERATE
TIP #5: HIPPO is your best friend
• Expect organizational resistance from unanticipated directions
• You can do wonders in the analytics area if you get buy in.
@ragskashyap at #ACCELERATE
TIP #6: Big Data Model for Success
• Do you have the Technology strength to invest and use Big Data?
• Big Data mining != analysis • Key Data Warehouse challenges still exist
(time, data validity, organizational hurdles)• Analytics using Big Data comes with a
price (Technology, Resource, Time, Governance)
@ragskashyap at #ACCELERATE
ABOUT Jami Timmons
Product Lead, Business Intelligence
@ragskashyap at #ACCELERATE
TIP #7: Data Governance is like water………….. You can only go so long without it
@ragskashyap at #ACCELERATE
TIP #8: Senior Level Buy in is a MUST• Find a way to illustrate the impact of poor
data governance to your Senior Leadership
• Their buy makes overall company support possible
@ragskashyap at #ACCELERATE
TIP #9: Acknowledge Winners and Losers• Not everyone will wind up happy in the short
term
• Long term benefits should be your focus
@ragskashyap at #ACCELERATE
TIP #10: It’s not a Race….its a Journey
@ragskashyap at #ACCELERATE
SUMMARY• #1-Big Data for the right
reasons• #2-Centralized
Decentralization• #3-Show me the money
• #4-Unlock the Data Insights
• #5-HIPPO is your best friend
• #6-Big Data Model for Success
• #7-Data Governance is like water... You can only go so long without it
• #8-Senior Level Buy in is a MUST
• #9-Acknowledge Winners and Losers
• #10-It’s not a Race….its a journey
@ragskashyap at #ACCELERATE
http://bit.ly/accelerate-rate
Raghu Kashyap/Jami TimmonsMain Speaker