Adobe® Flash® Builder™ for Force.com and the Force.com Flex framework
Markus Spohn Director of Product Management
James Ward Technical Evangelist
Safe Harbor Safe harbor statement under the Private Securities Litigation Reform Act of 1995: This presentation may contain forward-looking statements that involve risks, uncertainties, and assumptions. If any such uncertainties materialize or if any of the assumptions proves incorrect, the results of salesforce.com, inc. could differ materially from the results expressed or implied by the forward-looking statements we make. All statements other than statements of historical fact could be deemed forward-looking, including any projections of subscriber growth, earnings, revenues, or other financial items and any statements regarding strategies or plans of management for future operations, statements of belief, any statements concerning new, planned, or upgraded services or technology developments and customer contracts or use of our services.
The risks and uncertainties referred to above include – but are not limited to – risks associated with developing and delivering new functionality for our service, our new business model, our past operating losses, possible fluctuations in our operating results and rate of growth, interruptions or delays in our Web hosting, breach of our security measures, the immature market in which we operate, our relatively limited operating history, our ability to expand, retain, and motivate our employees and manage our growth, new releases of our service and successful customer deployment, our limited history reselling non-salesforce.com products, and utilization and selling to larger enterprise customers. Further information on potential factors that could affect the financial results of salesforce.com, inc. is included in our annual report on Form 10-K for the fiscal year ended January 31, 2009 and our other filings. These documents are available on the SEC Filings section of the Investor Information section of our Web site.
Any unreleased services or features referenced in this or other press releases or public statements are not currently available and may not be delivered on time or at all. Customers who purchase our services should make the purchase decisions based upon features that are currently available. Salesforce.com, inc. assumes no obligation and does not intend to update these forward-looking statements.
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The Cloud Computing Model
Multi-tenant Automatic Upgrades Pay-as-you-go Real-time
5 Times Faster Half the Cost
IDC White Paper sponsored by Salesforce.com: “Force.com Cloud Platform Drives Huge Time to Market and Cost Savings”, Doc # 219965, September, 2009
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The Salesforce Real-Time Cloud
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How Flex Works in the Browser
Compile
SOAP HTTP/S AMF/S RTMP/S
Web Server
Existing Applications & Infrastructure
Salesforce.com Force.com
Force.com Flex XML/HTTP REST SOAP Web Services
Browser
Flash Player
Flex Builder IDE
Flex SDK
Flex Class Library
MXML ActionScript
Debuggers
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How Flex Works on the Desktop
Compile & Package
SOAP HTTP/S AMF/S RTMP/S
Web Server
Existing Applications & Infrastructure
XML/HTTP REST SOAP Web Services
Desktop
AIR Client Runtime
Files SQLite Notifications Clipboard
Flex Builder IDE
Flex SDK
Flex Class Library
MXML ActionScript
Debuggers
Salesforce.com Force.com
Force.com Flex
Introducing…
Adobe® Flash® Builder™ for Force.com
Adam Caplan, CEO
Available for download at developer.force.com/flashbuilder
Web Service API Smart Sync
Flash AIR
Flash Builder Force.com Discovery
& Introspection
Force.com Data Service Adapter
ide Force.com UI components
Conflict Resolution UI
Admin Console
Data Management Services
Local Data Store
Offline Adapter
Adobe Flash Builder for Force.com High-level architecture
Developer Benefits Single Eclipse®-based IDE Powerful code-editor and design-
view Pre-built Force.com UI components
and data visualizations Pre-built data management and
data synchronization Develop once on Force.com and
deploy in the browser (Flash) or on the Desktop (AIR)
Run in the cloud
Adobe Flash Builder Force.com IDE
Adobe Flash Builder for Force.com Integrated, Eclipse-based IDE
Deploy app to Force.com
Access it from the browser Access it from the Desktop
Adobe Flash Builder for Force.com How it works…
What’s new in the GA release?
Adobe Flash Builder for Force.com / Force.com Flex framework GA
Support for both, Desktop (AIR) and Web (Flex) applications
Support for dynamic schema changes
Salesforce EntityContainer UI Component
Adobe Flash Builder for Force.com makes it easy to build…
Field Sales/Service Apps Custom Branded Desktop
Runs on a tablet PC
Occasionally Connected Apps
Inventory management Human resources
E-Commerce
Rich Custom Apps
Adobe Flash Builder for Force.com makes it easy to build…
Highly interactive and expressive UI
Improved decision-making support
Powerful desktop integration A faster and lower cost way of
delivering apps
Business and End User Benefits
What’s next?
Adobe Flash Builder for Force.com / Force.com Flex framework v1.1 Out-of-the-box support for creating Master/Detail
relationships when offline Localizations Add Related Lists to EntityContainer component Add Support for RecordTypes to EntityContainer component New Aloha skin for UI components New ListView UI component Support for relationships in F3 SOQL
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Learn more…
• Adobe Flash Builder for Force.com GA release – Available now!Download today at developer.force.com/flashbuilder
• Start building your 1st RIA using the Force.com Workbook (tutorial 10): developer.force.com/workbook
• Attend Dreamforce ‘10 (Dec 6-9, 2010 - Moscone Center, San Francisco)