Advanced Social Media Strategies: Build Brand, Create Customers and
Energize Evangelists
Presented by:
@KentLewis
Formic Media, Inc.
Twitter: @FormicMedia | FormicMedia.com
Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series
Advanced Social Media Agenda
YouTube
SlideShare
Quora
Foursquare
Facebook: Lion Brand
R&D (Polls)
Contests & promotion
Tool: Wildfire
Facebook: gDiapers
Targeted advertising
Engagement up 156%
Revenue up 222%
Facebook: Intel
Customized interface
Embedded & linked videos
Deals tab promotes sales
Twitter: Cox
Customer service
Dedicated team
Tool: Parature
Twitter: Hotel Max
Sales & support strategy
2x SoMe Award winner
Tool: HootSuite
Twitter: TNC
Promoted Tweets
Promoted Trends
Promoted Profiles
LinkedIn: Axway
Targeted ads
25% conversion rate
Lowest CPA ever
LinkedIn: Formic Media
Services tab
Recommend API
Request recommendations
LinkedIn: Dell
Product & Service Spotlight
Embedded YouTube video
101 recommendations
YouTube: Insight Schools
InVideo Ad Placements
375% better CTR than display
View-through conversions 2x
YouTube: Diane Morgan
“How To” thought leadership
Embed videos on website
Increases book sales
YouTube: Cisco
Customized channel
Extensive content & engagement
Integration with Twitter & Facebook
SlideShare: Formic Media
Create & optimize profile
Upload & optimize slides
Utilize for research & sales
Quora: Q&A
Ask & answer questions
Syndicate to blog & Twitter
Secure Best Answers
Foursquare: Check-in/LBS
Claim listing & ad Specials
Monitor tips & reward Mayor
Consider News Page & Badge
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners
Summary
Attend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunities
Kent Lewis John McPheePresident & Founder Account Director
Formic Media, Inc.www.FormicMedia.com
Questions & Answers
Recommended
