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Many businesses are beginning to incorporate social media strategies into their marketing plans; however, it is becoming more and more difficult to cut through all of the noise. Kent Lewis, President of Formic Media, will outline advanced strategies, tactics and tools for popular social media platforms like Facebook, Twitter, YouTube and LinkedIn.
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Advanced Social Media Strategies: Build Brand, Create Customers and
Energize Evangelists
Presented by:
@KentLewis
Formic Media, Inc.
Twitter: @FormicMedia | FormicMedia.com
Formic Background
Launched in 2008 to service small business & partners
Specializes in search, social and website development
100% of Account Team Google AdWords Certified
7 employees & 30+ clients
Strategic partnerships (Microsoft, AlphaGraphics, etc.)
Focus on education via monthly Seminar Series
Advanced Social Media Agenda
YouTube
SlideShare
Quora
Foursquare
Facebook: Lion Brand
R&D (Polls)
Contests & promotion
Tool: Wildfire
Facebook: gDiapers
Targeted advertising
Engagement up 156%
Revenue up 222%
Facebook: Intel
Customized interface
Embedded & linked videos
Deals tab promotes sales
Twitter: Cox
Customer service
Dedicated team
Tool: Parature
Twitter: Hotel Max
Sales & support strategy
2x SoMe Award winner
Tool: HootSuite
Twitter: TNC
Promoted Tweets
Promoted Trends
Promoted Profiles
LinkedIn: Axway
Targeted ads
25% conversion rate
Lowest CPA ever
LinkedIn: Formic Media
Services tab
Recommend API
Request recommendations
LinkedIn: Dell
Product & Service Spotlight
Embedded YouTube video
101 recommendations
YouTube: Insight Schools
InVideo Ad Placements
375% better CTR than display
View-through conversions 2x
YouTube: Diane Morgan
“How To” thought leadership
Embed videos on website
Increases book sales
YouTube: Cisco
Customized channel
Extensive content & engagement
Integration with Twitter & Facebook
SlideShare: Formic Media
Create & optimize profile
Upload & optimize slides
Utilize for research & sales
Quora: Q&A
Ask & answer questions
Syndicate to blog & Twitter
Secure Best Answers
Foursquare: Check-in/LBS
Claim listing & ad Specials
Monitor tips & reward Mayor
Consider News Page & Badge
Customize profiles, using latest tools & tech
Focus on R&D & customer service via social
Optimize profiles to increase visibility in search
Create educational “thought leadership” content
Develop sales-centric content strategies
Test advertising on social all platforms
Treat social fans & followers as affinity partners
Summary
Attend our next Seminar on 5.11: Sales SuccessVisit our SlideShare account for past Seminar presentationsSign up for our monthly email newsletterRead our blog or follow us on Twitter (@FormicMedia)Read articles & white papers in Anvil Resources sectionReach out to us with questions & partner opportunities
Kent Lewis John McPheePresident & Founder Account Director
Formic Media, Inc.www.FormicMedia.com
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