Advice For Selling Themes

WordCamp 2009

My Background

Marketplaces

50% - 80%

50% - 70%

Flat Rate

Commission

30%

30%

20% +

Affiliates

Theme Anatomy

• Unique Design

• Backend Control:

– Slider

– Colors

– Home Layout

– Portfolio Layout

• Utilize Latest WordPress Features

Theme Anatomy

Flexibility Usability

cudazi asks:

How do you balance providing unique templates vs. sticking with standard layouts to play it safe?

Theme Anatomy

Theme Anatomy

Performance Preference

Niche Focus

Niche FocusMoving from flexibility toward specialization over time is a

pattern observed in the evolution of ALL systems.

SatisficingIt is often preferable to settle for a satisfactory solution, rather than pursue an optimal solution.

Theme Updates

OptionTree

Theme Life Cycle

Marketing

• Personal Site

• Paid Advertising

• CSS Galleries

• Portfolio Galleries

• Social Networks

• Branding

Apple App Store

Buyers

Reseller

End User

Support

sevenspark asks:

What are the best practices for providing support and managing buyer expectations?

Support

• Documentation

• Videos

• Forums

• Emails

• Comments

Setup instructions

Theme-specific features

HTML structure

CSS structure

Explain scripts used

PSD structure

Support Warning!

Demo Sites

• Multisite

• WP Super Cache

Read This Book!

Q&A