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This is a presentation given at WordCamp Seattle 2011. The title of the presentation is "Advice for Selling Themes" and covers topics including marketing, theme anatomy, support and other related topics. Some of the marketplaces discussed are ThemeForest, WooThemes and Mojo Themes.Chris' work can be view on ThemeForest under the username 'themolitor': http://themeforest.net/user/themolitor?ref=themolitor
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Advice For Selling Themes
WordCamp 2009
My Background
Marketplaces
50% - 80%
50% - 70%
Flat Rate
Commission
30%
30%
20% +
Affiliates
Theme Anatomy
• Unique Design
• Backend Control:
– Slider
– Colors
– Home Layout
– Portfolio Layout
• Utilize Latest WordPress Features
Theme Anatomy
Flexibility Usability
cudazi asks:
How do you balance providing unique templates vs. sticking with standard layouts to play it safe?
Theme Anatomy
Theme Anatomy
Performance Preference
Niche Focus
Niche FocusMoving from flexibility toward specialization over time is a
pattern observed in the evolution of ALL systems.
SatisficingIt is often preferable to settle for a satisfactory solution, rather than pursue an optimal solution.
Theme Updates
OptionTree
Theme Life Cycle
Marketing
• Personal Site
• Paid Advertising
• CSS Galleries
• Portfolio Galleries
• Social Networks
• Branding
Apple App Store
Buyers
Reseller
End User
Support
sevenspark asks:
What are the best practices for providing support and managing buyer expectations?
Support
• Documentation
• Videos
• Forums
• Emails
• Comments
Setup instructions
Theme-specific features
HTML structure
CSS structure
Explain scripts used
PSD structure
Support Warning!
Demo Sites
• Multisite
• WP Super Cache
Read This Book!
Q&A
