Download pdf - American Century Investments' Seventh Annual Financial Professionals Social Media ... · 2020-06-20 · Commentary/ Market Insight Social Media Adds Value for Advisors LinkedIn Continues

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Page 1: American Century Investments' Seventh Annual Financial Professionals Social Media ... · 2020-06-20 · Commentary/ Market Insight Social Media Adds Value for Advisors LinkedIn Continues

Commentary/Market Insight

Social Media Adds Value for Advisors

LinkedIn Continues Dominance for Business Use

46%of advisors have acquired business using social media.

Seventh Annual Financial Professionals Social Media Adoption Study

©2017 American Century Proprietary Holdings, Inc. All rights reserved.

23% with a win of $1M+ 55% more likely than other connections *Relying on social media for business use

Reading Expert CommentaryRanked 1st in 20151Researching PeopleRanked 3rd in 20152Sharing Content Relevant to ClientsRanked 2nd in 20153

IN-FLY-91908 1704

Market News

Educational Content to Share With Clients

have increased visibility fromusing LinkedIn.

However only 25% have upgradedto LinkedIn Premium services.

77%Implications for Asset ManagersBusiness Use of Social Media -

Content is King

Doing Business With Other Social Media Connections

Advisors’ Top Social MediaVehicles Remain Consistent

58%25%

Retained Clients Enhanced

Business Knowledge

Improved Referrals

Shared Insights

with Clients

Attracted New Clients

Enhanced Profile

IncreasedVisibility

Most Important Social Media Offerings to Financial Professionals

Top 3 Types of Social Media Content

LinkedIn Groups

Advisor Communities

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