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Commentary/Market Insight
Social Media Adds Value for Advisors
LinkedIn Continues Dominance for Business Use
46%of advisors have acquired business using social media.
Seventh Annual Financial Professionals Social Media Adoption Study
©2017 American Century Proprietary Holdings, Inc. All rights reserved.
23% with a win of $1M+ 55% more likely than other connections *Relying on social media for business use
Reading Expert CommentaryRanked 1st in 20151Researching PeopleRanked 3rd in 20152Sharing Content Relevant to ClientsRanked 2nd in 20153
IN-FLY-91908 1704
Market News
Educational Content to Share With Clients
have increased visibility fromusing LinkedIn.
However only 25% have upgradedto LinkedIn Premium services.
77%Implications for Asset ManagersBusiness Use of Social Media -
Content is King
Doing Business With Other Social Media Connections
Advisors’ Top Social MediaVehicles Remain Consistent
58%25%
Retained Clients Enhanced
Business Knowledge
Improved Referrals
Shared Insights
with Clients
Attracted New Clients
Enhanced Profile
IncreasedVisibility
Most Important Social Media Offerings to Financial Professionals
Top 3 Types of Social Media Content
LinkedIn Groups
Advisor Communities