03.25.13AMP Core Values

Value 1

ENTREPRENEURIAL

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Entrepreneurial

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PassionateYouthful energyNon-traditional

Nimble

ENTREPRENEURIAL

Act like you own the placeFrom passion comes ownership. It’s that special thing that makes every employee think like the CEO and strive like an intern. It’s what drives everyone at AMP to work boldly, act nimbly and embrace the youthful energy and entrepreneurial spirit that built the agency.

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Value 2

COLLABORATIVE

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Collaborative

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Diverse perspectives equals fresh thinking

COLLABORATIVE

Make everyone betterAMP hires smart people. We work with smart clients. People who constantly encourage and challenge us. It makes for an energetic and encouraging bunch. It also makes for an amazing array of perspectives, which ultimately inform our collaborative process and the quality of the finished product.

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Value 3

SMARTER

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Smarter

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Thought LeadersInsights Inspired

SMARTER

Be visionary.Anyone can answer questions. It takes a different kind of thinker to solve problems that don't exist yet. To see opportunities before everyone else does. That's why AMP seeks out people with the kind of insatiable intellectual curiosity needed to drive innovative solutions for our clients, our agency and the advertising industry as a whole.

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Value 4

NO ASSHOLES

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No Assholes

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Ego-free

NO ASSHOLES

Check your ego at the elevatorPower trips and bad energy do not a healthy agency make. So they’re not welcome at AMP. Instead we demand that every idea, question, client and teammate is treated with a mutual respect and consideration. Leave the ‘look what I did’ mentality to other agencies. AMP is an agency of ‘we’.

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Value 5

RESULTS-DRIVEN/ ACCOUNTABLE

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Results Driven

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Invested in seeing partners succeed

Accountable

RESULTS-DRIVEN / ACCOUNTABLE

Prove itLike every agency, AMP talks a good game. But what sets us apart is our healthy obsession with backing it up. Being driven by results and holding ourselves accountable keeps us honest and sharp. It lets us celebrate success and learn from failure. It provides the guidance we need to grow our clients’ business, move our agency forward and keep proving ourselves to ourselves.

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