5 Affordable Ways Nonprofits Can Use Mobile Technology
OMG, another
channel!!!!
Bit.ly/FundingMobile
How many people think that cell phones only look like this?
Over half of all U.S. cell phones are
NOT SMARTPHONES!
(yes, still.)
The future is here; it’s just not evenly distributed yet.
Inclusive mobile strategy
• Serves feature phones & smartphones
• Includes texting and mobile web
• Not tied completely to one platform or app
“Affordable” mobile...for who?
Cheap to offer.Free/cheap to use.
1. Mobile landing page(s): Google sites: FREEBit.ly/gMobileSites
2. Tumblr: FREE
3. Crowdsourcing via Social Media
4. Teach people how to use their cell phones
Knight Digital Media Center article on VozMob &
community mobile training
Bit.ly/TeachMobileSkills
5. SMS text messaging • Works with any cell phone
• Catch: Carrier messaging charges. “Free” = unreliable
• Broadcast: Announcements, alerts, info, reminders
• Interactive: Polling
• QR Codes
Let’s See How It Works for Activists!
Textmarks.comFree trial
Textmarks.com
EXAMPLE: The Daily Cup
• Salvation Army’s social justice app sees 190,000 mobile downloads in 6 weeks
• 6.2% clicked through to the “Donate $10-Now” button
• 3.9% submitted the volunteer form
• Keeps content fresh by featuring a blog feed
• A QR code is a 2-D barcode that can be scanned by a smart phone's camera and transfer information. Based on the type of code it is, it might direct the viewer to a website, make a phone call, deliver a vCard or more.
QR Codes
FREE to create
QR Codes National Safe Place
In 2010, NSP launched a QR Code campaign entitled, “Don’t Get Boxed In” where teens could use “Txt 4 Help” to find the nearest safe place.
The community could scan the QR code to learn specifics about youth homelessness.
What?No Apps?
Recommended
