APRIL KWANGART DIRECTOR
TABLE OF CONTENTS
BIOGRAPHY //page 01
RÉSUMÉ //page 03
01//MINI COUNTRYMANpage 06
02//BARCELONApage 14
03//SFMTA page 24
04//WHOLE TRADE GUARANTEEpage 40
05//TEVApage 48
06//PAC12 NETWORKSpage 54
07//ENQUEpage 62
08//POSTERS & ILLUSTRATIONSpage 68
01- 02PAGE
BIOGRAPHYIt starts off as one foot in front of the other, a moment when
change happens, and a question that turns into an adventure.
Who am I, you ask?
Well,
I have sailed the seven seas with Jack Sparrow as my guide and
Peter Pan as my wind where we drank Rum every night, and I
obtained unspeakable manners.
I have succumbed to Pinocchio’s unabashed world of Pleasure
Island with the song, “Double your pleasure, double your
fun,” running through my tongue.
I have been pulled underwater then left to die because of a
siren’s song and found the meaning of life at the bottom of
the ocean. I lost it when a sea witch took my memory.
I have jumped off clouds just to see if the wind would catch
me, sipped coffee in the eye of a storm, and fallen asleep to
wild flowers’ idle gossip.
I have been shunned by the Merry Men for replacing their
gold coins with chocolate and learned that an arrow will stop
when it hits its target.
I’ve stolen the goose that lays the golden egg and ate it
because it was magically delicious.
And I am still on trial for not believing in fairies and for
not painting the roses red.
I have run with nymphs through thousand year old forests,
studied under Apollo, and lost my glasses in one of the rivers
of the Underworld.
Alchemists have fought over my recipe for the philosopher’s
stone, the Greek gods envy my freedom, and the Enchanted
forest blooms at my return.
So when does “it” turn into a story?
The moment I tell you, of course. I am a visual storyteller,
have fantastic hair made for flipping, and I look forward to
creating memorable tales with you.
PAGE 03 - 04
RÉSUMÉ
APRIL KWANG
EDUCATIONAcademy of Art University, San FranciscoMFA Advertising, 2011 - 2013
San Jose State University, San JoseBS Advertising, Minor: Radio/TV/Film, 2006 - 2010
EMPLOYMENTFreelance Art Director, July 2014 - Present
Palmer Advertising - Production ArtistI worked on a wide variety of campaigns and large file formats for clients from full scale billboards to a complete mall takeover.
Swirl - Production DesignerI designed and resized web banners for Walmart.
The North Face/Lucy Activewear - Production ArtistI resized and prepared CAD files for their online and print catalog.
Art Director Intern, Young + Hungry a Creative Co-Op, SF, CA
September 2013 - December 2013
Marketing Director, Wooden Carousel Productions, LA, CA
January 2011- August 2011
SKILLSPhotoshopIllustrator InDesignFlashMicrosoft Office
AWARDSBronze, ADDY Award 2014Poster Campaign - Whole Trade
Silver, ADDY Award 2014Copywriting - TEVA
Silver, ADDY Award Regional & District 2014Digital Creative Technology - Omni-Fi by Guitar Center
PROFILEApril Kwang is a fun
art director seeking a
place that allows her to
communicate clearly
through memorable design
and concepts.
CONTACTcell: 650.784.5599
website: AprilKwang.com
email: [email protected]
April Kwang wants to create
new stories with you.
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE
PROJECT 01 MINI COUNTRYMAN
05 - 06
LIVE A LITTLE BIGGERThe One Club hosted a four-day Creative Boot Camp for creative’s and advertising students. Butler, Shine, Stern & Partners allowed us to work on their prized account, Mini. We were presented with the Mini Countryman brief, brand new partners, and lots of paper.
The Mini Countryman has an additional seat, four doors as opposed to Mini’s usual two, and is an all wheel drive for those weekend getaways from your city life.
Agency: Butler, Shine, Stern & Partners
01MINI COUNTRYMAN
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE 07 - 08
The Mini Countryman will peek out just a little bit from magazine pages, billboards, and in ambient pieces.
PROJECT 01 MINI COUNTRYMAN
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE 09 - 10
AMBIENTThe Mini Countryman is just a little bigger and has an additional seat.
PROJECT 01 MINI COUNTRYMAN
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
BANNERThe Mini Countryman peeks out just a little bit, living outside of the confines of its box.
PAGE 11 - 12
WEBSITELive ALittleBigger.com is a community for Mini owners alike to come together and challenge one another to take little leaps to live life a little bigger.
PROJECT 01 MINI COUNTRYMAN
PAGE 13 - 14
02BARCELONA
EXPLORE A VISUAL LOVE AFFAIRBarcelona is a city where art is constantly changing. It’s a place where you can easily immerse yourself into and fall in love with. The buildings and culture create a landscape for artists to marvel in and find inspiration.
Agency: Young + Hungry a Creative Co-Op
PROJECT 02 BARCELONA
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PROJECT 01 BARCELONA
EXPLORE A VISUAL LOVE AFFAIRExploreBarcelona.com
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
EXPLORE A VISUAL LOVE AFFAIRExploreBarcelona.com
PAGE 17 - 18
EXPLORE A VISUAL LOVE AFFAIRExploreBarcelona.com
PROJECT 02 BARCELONA
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE 19 - 20
Local artists will decorate garage doors in high traffic areas such as Muni lines so passengers can see it everyday.
PROJECT 02 BARCELONA
ART DIRECTOR APRIL KWANG
INVISIBLE MANA person will be hidden throughout Downtown San Francisco’s art, ready to surprise people passing by. He will greet and give them a card that invites people to our free event at AT&T Park.
CASTELLER TOWER EVENT
Barcelona's traditional human tower will be the main event. Every person is crucial and an essential part of the process of the creation of the tower. A melody called the "Toc de Castells" plays to indicate the different construction phases of the tower as well as contribute to the atmosphere.
If visitors wish to participate, T-shirts will available for purchase.
PROJECT 01 02 03 04 05 06 07 08
PAGE 21 - 22
THE MUSIC SCENE IN BARCELONA, SPAIN
Barcelona is a magnet for anyone and everything with individuality.
The music you hear, the food you taste, the people you watch, and the
architecture you admire, is completely unique to Barcelona. For many,
it's the music that makes Barcelona, Spain’s second largest city, most
special. The city's greatest live music won't be found in expensive
concert venues or in posh nightclubs, but on the street corner. Seven
among the meandering streets of the Barri Gotic, by the waters edge
in Port Vell, or under a palm tree in Parc Guell. My most memorable
evenings in Barcelona were spent cross-legged on the ground, luke
FLAMENCO FESTIVAL – BARCELONA MUSIC AND SEXIEST MAN IN SPAIN
March 25, 2012.
means box. This is a wooden percus-
sion instrument, box shaped, that a
musician sits on and plays with his/her
hands. Originally pirouetting up from
of a stick with a lone, single voice.
dance, guitar, percussion, and voice.
HOME EVENTS ARTISTS PROMOTIONS FLIGHTS
MUSIC
©2012 ExploreBarcelona - Terms & Privacy
200 songs
HOME EVENTS MUSIC PROMOTIONS FLIGHTS
ART
AN ART LOVER’S GUIDE TO BARCELONABarcelona isn’t only a place where to have fun at night in
the many bars and nightclubs, it is also culturally very rich
and has many wonderful art museums for those of you
who want to get the most of your visit to this fabulous city.
1. Picasso Museum
Picasso Museum (Museu Picasso), Barcelona
With more than 3500 materpieces of the famous painter, this museum is a must to learn about Picasso’s youth and
his relationship to the city of Barcelona.
2. Joan Miro Foundation
Joan Miro Foundation (Fundacio Joan Miro), Barcelona
This is a great place to visit to learn more about the Surrealist painter Juan Miro, who was born in Barcelona. The
museum also hosts temporary exhibitions related to the artist.
3. Tapies Foundation
Tapies Foundation, Barcelona
Antoni Tapies, the founder of the Dau-al-Set (Surrealism and Dadaism) artistic movement, created this foundation
in 1984 in order to promote the study and the knowledge the of modern and contemporary art.
4. Mies Van der Rohe Pavillon
It was designed by the German architect Ludwig Mies van der Rohe as the German National Pavilion for the 1929
Barcelona International Exhibition. Built in glass, travertine and different kinds of marble, the Pavilion was con-
Disassembled in 1930, after the Exhibition, this architectural gem was re-built in 1986 and can now be visited.
5. Catalan National Art Museum
Museu Nacional d’Art de Catalunya - MNAC, Barcelona
The Catalan National Art Museum (Museu Nacional d’Art de Catalunya) has wonderful collections of all the arts
us verything about Catalan art over nearly 10 centuries, you can imagine how rich and interesting this place is. A
pure gem for art lovers!
6. Center of Contemporary Culture of Barcelona (CCCB)
Center of Contemporary Culture of Barcelona (CCCB), Barcelona
Exhibitions, music, dance, courses, debates, lectures, city walks, etc are organized by this amazing cultural center.
It is one of the many organizations which make Barcelona so culturally rich. Not to be missed!
7. CaixaForum
CaixaForum, Barcelona
Built to house a factory in 1911 by architect Josep Puig i Cadafalch, this redbrick Art Nouveau fortress was opened
8. Barcelona Museum of Contemporary Art
Barcelona Museum of Contemporary Art (Museu d’Art Contemporani de Barcelona), Barcelona
An interesting collection of modern artworks starting in the 50’s , by Spanish or international artists.
9. Frederic Mares Museum
Frederic Mares Museum (Museu Frederic Mares), Barcelona
The sculptor Frederic Mares was a great collectioner of art and he founded this museum when he donated his
from everyday life centuries ago.
10. Guell Park (Parc Guell)
Guell Park, Barcelona
And in the end of your visit, or whenever you want to relax on the hill of El Carmel, it’s always so nice to walk in this
park, surrounded with Gaudi’s artworks everywhere! During each visit you’ll make new discoveries, and will never
want to stop taking pictures! And if you are an artist, it’s a great place to draw or paint too!
©2012 ExploreBarcelona - Terms & Privacy
PROJECT 02 BARCELONA
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE
PROJECT 03 SFMTA
23 - 24
WISE UP SFYoung + Hungry was approached by SFMTA and SFPD to help solve a real life problem. Help San Franciscans lower the number of smartphones stolen.
My team and I worked to solve this problem using the voice of San Francisco's strong and unique pride and community.
03SFMTAAgency: Young + Hungry a Creative Co-Op
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PRINT ADSPosters resembling the original Muni ticket will be redesigned to catch riders’ attention.
PAGE
PROJECT 03 SFMTA
25 - 26
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE
PROJECT 03 SFMTA
27 - 28
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
Stickers will be placed on the bus floors to remind commuters to keep their eyes up instead of on their phones.
PROJECT 01 BARCELONA
PAGE 000
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
As part of the interior bus take over, those with Clipper Cards will see the words, “WISE UP” on the card scanner as well.
PROJECT 01 BARCELONA
PAGE 000
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
Interactive bus shelters will display San Francisco’s unique pride to draw in commuters attention.
PAGE
PROJECT 03 SFMTA
33 - 34
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
01
PAGE
PROJECT 03 SFMTA
35 - 36
INTERACTIVE BUS SHELTERThere are three frames that commuters can slide through on the interactive bus shelter.
There will be real time updates that will appear on the screen. People will know the location, time, and date of the most recent phone stolen in their area.
People can report any sightings around the area as well as share their story.
Real video footage will stream to show people how easy it is to get their phone stolen.
01
02
03
02 03
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PINGSUtilizing Muni’s exisiting app, notifications will pop up on user’s phones when they pass by bus shelters where a high amount of phones have been stolen.
PAGE
PROJECT 03 SFMTA
37 - 38
PROMOTIONALSPhone cases will be handed out in front of high traffic Muni Stations to increase awarness of phone theives.
PAGE
PROJECT 04 WHOLE TRADE GUARANTEE
39 - 40
The Whole Trade Guarantee isn’t just a promise about the best, freshest product – it’s also a promise about social responsibility. It’s caring about the people that produce the product, and the conditions that they work in. It’s about fair wages and caring for the environment, and making sure business practices encompass all of it. Whole Trade does the research and the worrying for you, to make it easy for you to shop with a conscience.04
WHOLE TRADEGUARANTEEAgency: Young + Hungry a Creative Co-Op
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
WholeFoodsM arket .com
DEVO
URED
This is ob
viously
an
empty pie d
ish, bu
t let's b
e real, here
.
It wasn't a he
a lthy
apple pie you
just
nor was it
a light
and flu
ffy merin
gue.
It was
cheeseca
ke
one part
butter+
four pa
rts crea
m cheese
=
ALL part
s indulg
ence
You ough
t to be f
eeling a li
ttle
asham
ed;
you haven
't seen the
inside of t
he gym
in
months. But it's
okay — the butter,
the
cream cheese, even the pie tin were
Whole Trade Product guaranteed.
Rest easy, friend, and indulge away.
By now, you know
aren't your best friend- particulariy when those carbs are
that carb heavy mea ls probably
topped with a cream sauce
sauce is comprised mostly o f
generous sprinkle o f
heavy whipping cream, plus a P a r m i g i a n o
R e g g i an o
smotherd in cheese .However. Although the cream
at least it's a ll made from organic,GMO-free, Whole Trade Guarantee
da iry. So go ahead, indulgeaway, and make that an extra generous sprinkle
WholeFoodsM arket .com
o f c heese.
WholeFoodsM arket .com
Bites that look bright and c heery are not a lw
ays o f
the hea lthy kind. You can fool some people,
but others will see that
sour cream
heavy prosciutto,
bigger - than - a - dollop
of &sod ium
and suck a ll the fun out of life.
Then you can in form them, sel f-righteous ly because you look fabulous
that these products are a ll
Whole Trade Guaranteed,
thank you very much,and indulge away.
atop high horses and
soap boxes a like
Bronze, ADDY Award 2014Poster Campaign, Print Ads
PAGE
PROJECT 04 WHOLE TRADE GUARANTEE
41 - 42
WholeFoodsM arket .com
DEVO
URED
This is ob
viously
an
empty pie d
ish, bu
t let's b
e real, here
.
It wasn't a he
a lthy
apple pie you
just
nor was it
a light
and flu
ffy merin
gue.
It was
cheeseca
ke
one part
butter+
four pa
rts crea
m cheese
=
ALL part
s indulg
ence
You ough
t to be f
eeling a li
ttle
asham
ed;
you haven
't seen the
inside of t
he gym
in
months. But it's
okay — the butter,
the
cream cheese, even the pie tin were
Whole Trade Product guaranteed.
Rest easy, friend, and indulge away.
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
By now, you know
aren't your best friend- particular ly when those carbs are
that carb heavy mea ls probably
topped with a cream sauce
sauce is comprised mostly o f
generous sprinkle o f
heavy whipping cream, plus a P a r m i g i a n o
R e g g i an o
smothered in cheese .However. Although the cream
at least it's a ll made from organic,GMO-free, Whole Trade Guarantee
da iry. So go ahead, indulgeaway, and make that an extra generous sprinkle
WholeFoodsM arket .com
o f c heese.
PAGE
PROJECT 04 WHOLE TRADE GUARANTEE
43 - 44
WholeFoodsM arket .com
Bites that look bright and c heery are not a lw
ays o f
the hea lthy kind. You can fool some people,
but others will see that
sour cream
heavy prosciutto,
bigger - than - a - dollop
of &sod ium
and suck a ll the fun out of life.
Then you can in form them, sel f-righteous ly because you look fabulous
that these products are a ll
Whole Trade Guaranteed,
thank you very much,and indulge away.
atop high horses and
soap boxes a like
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
wholefoodsmarket.com
INFOGRAPHIC OF A COFFEE BEANPoster journeys of Whole Trade Products will be displayed in stores and available for purchase.
PAGE
PROJECT 04 WHOLE TRADE GUARANTEE
45 - 46
Organic Raspberries
Fun phrases will be placed on stickers and biodegradable spoons as giveaways.
PAGE
PROJECT 05 TEVA
47 - 48
SHARE STORIES OF TEVASPHERETevaSphere must differentiate themselves from other “like” outdoor terrain shoes that also provide comfort with security in the alternative outdoor terrain footwear industry. They must accomplish this without losing the heart of the brand and attract and convert a fresh lively new audience devoted to competitor brands. I pitched the idea that we need to break the bond and link the TevaSphere experience to the Teva brand showing our audience what it is to live better stories.
05TEVAAgency: Young + Hungry a Creative Co-Op
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PRINT ADS
PRINT ADS
PRINT ADSThese will appear in outdoor and sport magazines. The print will not be a full page ad but form the shape of the shoe and seamlessly be integrated into the magazine's contents.
PAGE
PROJECT 05 TEVA
49 - 50
Silver, ADDY Awards 2014Copywriting
THOSE MUSHROOMS ARE POISONOUS. PICK THE FLOWERS INSTEAD.
Spring's first rain sprouts thousands of fresh buds and new life. Expect to run across slippery moss covered tree trunks and slick paths. It's a good thing our Spider Rubber Technology assures you stay on your feet. Too bad we can't say the same about those mushrooms.
Read between the laces at Teva.com.
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
GO AHEAD, PLAY IN THE WATER. Your jog around the lake has come to a full circle. Take a break and skip some stones with me. Pick a smooth rock, hold it at a 20 degree angle, and get up close and personal with the water. The ion-mask technology by P2i ensures that water will never seep into your shoes. The liquid repellent nano-coating technology repels water like magic. Now, let's talk about your throwing skills.
Read between the laces at Teva.com.
PAGE
PROJECT 05 TEVA
51 - 52
It snowed last night and you want your footsteps to be the first to touch the surface. Mother Nature has a different plan set for trespassers. The ground is glazed with transparent ice, visible only to the maker. But you're wearing your Hyper grip Ice Lock outsoles, ready to keep your face as far from the ground as possible unless it's to make a snowball. Its fiber-glass infused pods will make the squirrels jealous. Mother Nature's got nothing on you.
Read between the laces at Teva.com.
BLACK ICE IS NO LONGER THE ENEMY, YOUR SHOES ARE.
PAGE
PROJECT 06 PAC12 NETWORKS
53 - 54
06PAC12 NETWORKS
Young + Hungry was approached by PAC12 Networks to help promote their network, specifically for the up coming football season. My group came up with the Pac12 Event Bus.
The Pac12 Event bus will travel from stadium to stadium and bring you the best pre-game party around. A handful of games and events will be rolled out in order to bring in the fans and spread awareness of the Pac12 Network. Inside the bus will be a social media hub while the outside of the bus will put on welcoming party.
Agency: BarrettSF
PROJECT 01 02 03 04 05 06 07 08
ART DIRECTOR APRIL KWANG
PAGE
PROJECT 06 PAC12 NETWORKS
55 - 56
PARTY BUS DESIGNS
All the events will revolve around the party bus. For example, there will be food sponsors and a multitude of games that fans can participate in. Spread outside will be accuracy tests with stuffed footballs, a kick stimulator, video games, and tablets set up with trivia questions.
On the inside of the party bus, fans can walk in to see what it’s like to be an announcer and play the part of a commentator. There will also be a photo booth for fans to use and share.
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
TABLE FOOTBALL
Pop up cards will be placed in restaurants such as Dave and Busters, Red Robbins, and BJ’s Restaurant for customers to play with while they wait.
PAGE
PROJECT 06 PAC12 NETWORKS
57 - 58
YOU ASKED FOR MORE.More football, more analysis, more pregame, and more of your favorite PAC12 team. The PAC12 networks bring you more sports to watch with your friends. Now go enjoy more and make that field goal.
Check out more games at PAC-12.com/networks.
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
COASTERS
Trivia coasters will accompany the table football game.
PAGE 59 - 60
PROJECT 06 PAC12 NETWORKS
Mark Harmon is Special Agent Gibbs from the show NCIS.
Answer:
Get more at PAC-12.COM/NETWORKSGet more at PAC-12.COM/NETWORKS
two-time defending national champion,Nebraska Cornhuskers?
Wha
t TV star engineered astunning upset of the
Mark Harmon is Special Agent Gibbs from the show NCIS.
Answer:
Get more at PAC-12.COM/NETWORKSGet more at PAC-12.COM/NETWORKS
two-time defending national champion,Nebraska Cornhuskers?
Wha
t TV star engineered astunning upset of the
PAGE
PROJECT 07 ENQUE
61 - 62
For Young Glory, we were asked to think ‘what if’, and describe a wearable technology and/or service that we would like to see come to fruition. After a long, ramble-y, passionate discussion about dreams and the underworld and Joseph Campbell and psychology and health, we came up with Enque.
Enque is a new wearable technology that helps consumers get their daily dose of multivitamins and vitamins in an easy fashion, helping to reduce the chance of chronic diseases such as heart disease, stroke, cancer, chronic respiratory and diabetes.
07ENQUEYoung Glory Competition
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07
VITAMINS & MINERALS
CURRENT HEALTH ISSUES IN THE U.S.
ON
LYHALFof U.S.ADULTS
TAKE VITAMINSand other
DIETARY SUPPLEMENTS
23% 50% 90%
Heart disease, cancer, and strokeaccount for more than 50% of alldeaths each year.
90% of premature deaths from chronic illnesses occurred in low and middle income countries.
Out of 38 million deaths resulting from chronic illnesses in 2008, 9 million were under 60 years of age (23%).
1 in every 3 adults is obese.
1 in every 5 youths between the ages of 6 and 19 is obese.
1 out of 2 adults have at least one chronic illness; thatʼs 133 million Americans.
7 out of 10 deaths among Americans are from chronic diseases.
*Center for Disease and Control Prevention (CDC)
THE DIFFERENCE BETWEEN VITAMINS AND MINERALS
Although both vitamins and minerals are micronutrients, there are some basic differences. Vitamins are an organic compound, and can be broken down by heat, air, or acid. Minerals are inorganic, and tend to hold on to their chemical structure.
In plain English, this means that itʼs relatively easy for your body to get minerals, through what you consume. But itʼs not as easy for your body to get the vitamins it needs from foods, because the process of cooking, storing, or even exposing them to air can inactivate these more fragile compounds.
In even plainer English, it means you need Enque.
Itʼs not that Americans donʼt already know the benefits of preventive health care,but only half of U.S. adults take multivitamins and minerals (MVM) to supplement their diet, even though itʼs been shown that doing so can reduce the risk of dying from chronic diseases.
MULTIVITAMINS MINERALS&
A
Assists in proper cell divison to help prevent cancer.
Converts food energy to help reverse kidney damage in diabetics.
B1
B2 B3
B5
Assists in converting food to energy; may also assist in treating migraines.
Helps reverse high cholesterol and can also help correct heart disease; may also help treat arthrisits.
Helps produce anti-stress hormones in the body; may also lower cholesterol.
BAssists with numerous conditions from heart disease to PMS; may also prevent pimples.
Helps produce collagen; megadoses have been used as treatments for diabetes, cancer, and heart disease.
Works with calcium to strengthen bones; may also assist as cancer prevention and destruction of cancerous cells.
Needed for the transfer of oxygen between tissues the body; also essential for a healthy immune system.
6
B
Helps maintain blood glucose levels in diabetics and helps strengthen finger-nails; also treats hair loss.
7
BHelps release serotonin; may also increase memory and mental agility.
9
B
C
D
Fe
Se
IRON
Required for healthy heart function; boosts immunity.
SELENIUMMgNeeded for the formation of teeth and bones; important for nerve cell function and muscle contraction.
MAGNESIUM
Helps form red blood cells and maintain a steady metabolism; may also act as anti-depressent and increase energy levels.12
An antioxidant that helps treat cancer; may also treat macular degeneration.
E
Necessary for blood clotting; may also help increase bone mass.
K
THE DIFFERENCE BETWEEN VITAMINS AND MINERALS
Although both vitamins and minerals are micronutrients, there are some basic differences. Vitamins are an organic compound, and can be broken down by heat, air, or acid. Minerals are inorganic, and tend to hold on to their chemical structure.
In plain English, this means that it’s relatively easy for your body to get minerals, through what you consume. But it’s not as easy for your body to get the vitamins it needs from foods, because the process of cooking, storing, or even exposing them to air can inactivate these more fragile compounds.
In even plainer English, it means you need Enque.
PAGE
PROJECT 07 ENQUE
63 - 64
VITAMIN A
VITAMIN B5
VITAMIN K
MAGNESIUM
IRON
Each person's MVM prescription is sent to the Enque printer, which ‘prints’ these specific MVMs onto transfer paper, in a temporary tattoo design. Each color is a different MVM, and the gold coils underneath the design is how the MVM seeps into the body. Once the colors fade completely, revealing clearly the gold coils, all the MVM has been depleted, and it’s time for a new tattoo.
Enque is a temporary tattoo, set in a beautiful design, that dispenses a
customized cocktail of multivitamins and minerals into the body.
HOW TO USE YOUR ENQUE
HOW ENQUE WORKS
Day 1 Day 30
Enque’s cocktail of multivitamins and minerals
Gold coil helps the MVM disperse painlessly
Skin easily absorbs the MVM over a short period of time
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
The packaging comes with easy to read directions and a list of the proper vitamins and minerals that were prescribed.
PAGE
PROJECT 07 ENQUE
65 - 66
Enque aims to make preventive health care both effortless and beautiful. This technology, however, isn’t limited to simply dispensing multivitamins and minerals. From the serious and life-saving health issues, such as a portable and more beautiful chemotherapy treatment, to the more lighthearted, but no less significant tasks of (male) birth control, this wearable technology has the capacity to change how the average person interacts with their health.
PAGE
PROJECT 08 POSTERS & ILLUSTRATIONS
67 - 68
08POSTERS &ILLUSTRATIONS
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE 000
PROJECT 08 POSTERS & ILLUSTRATIONS
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE
PROJECT 08 POSTERS & ILLUSTRATIONS
71 - 72
www.beeraw.com
Roast Pork Tenderloin with Sage Honey Glaze
Maine Wild Raspberry Honey &Papua New Guinea Dark Chocolate
You’re in the now. You eat what the Egyptians have been using in their cakes and biscuits. You partake in what the Hindus consider to be one of the five elixirs of immortality. Even the bible describes the Promise land as the “land flowing with milk and honey.” The difference is that you don’t need to lather it over yourself to keep from aging but would do it anyway because that’s how much honey means to you. Your body is as sacred as the statues erected for highly acclaimed presidents and overly doted upon animals.
So, treat yourself.
Bee Eternalized
Buckwheat Honey &Ginger Cookies
ART DIRECTOR APRIL KWANG
PROJECT 01 02 03 04 05 06 07 08
PAGE
PROJECT 08 POSTERS & ILLUSTRATIONS
73 - 74
TH
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LUC BESSON