We create connected companies SM
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Business problems have grown increasingly complex and are often several interconnected problems hiding behind what appears to be just one problem or several disconnected problems.
We have found most companies contract multiple service firms to solve these different problems leading to even greater complexity and disconnected solutions.
Our Observation
We create connected companies SM
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We asked ourselves: What if we eliminated this issue by assembling a round table of cross-discipline experts all working together to solve and simplify these business challenges?
What if they all worked for one company so that they were aligned and connected with a single point of contact and a single bill for their services?
Our Theory
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Introducing ArchPoint
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A next generation professional services company that brings together expertise in management consulting, branding and marketing, sourcing and brokerage services under one roof.
We create a simple and clear path forward resulting in speed to market, agility and growth.
We create connected companies SM
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We are quick and nimble. ArchPoint is award winning, with years of managing branding, strategy and shopper marketing for many National and local brands. Our model allows us to be flexible and adaptive with a deep tool box to achieve our client's objectives, at any budget.
ArchPoint is comprised of thinkers, creatives, marketers, developers, and business analysts. We believe in collaborative relationships, evidence-based ideas and the referent power of a great brand experience.
We create connected companies SM
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We bring together cross-functional expertise to solve your most complex strategic, marketing, branding, and distribution problems.
Our experts help create interconnected solutions designed to solve your challenges. Our unique approach results in a simple and clear path forward creating growth.
We Make the Complex Simple
We create connected companies SM
Integrated Marketing Execution
Effective Implementation Drives Engagement, Action and ROI
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Digital
Website Engagement
Content Marketing
Search Marketing
Mobile Marketing
Email Marketing
Social
Community Development
Persona Profile Dev
Audience Activation
Influencer Outreach
Demand Creation Support
Traditional
Broadcast
Radio
Out-Of-Home
Point-Of-Sale
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We Create. Manage. And Optimize.Integrated solutions at every touchpoint to increase awareness, interaction, and sales.
SearchEngineOptimization• Search+linkingperformance• Copy,titles andmetatags• Keymessages+conversions• Analytics
SocialMedia• Editorial +content calendar management• Posting, reposting, audiencedialogue• Negativecomment/editorial resolution• Analytics
Email Marketing• Databasemanagement• Audiencepreference +behavior• Analytics
Websites• Searchengine• Progressive• Directory submission• Analytics
RetailSolutions• POS• DynamicDisplays• Cross-Promotional Programs• Sweepstakes• Coupons, Digital(MIR/IRC)• Redemption Services
Media• Planning• Negotiation +placement• Analytics+optimization• InstoreAdvertising
Print• Production management• Distribution andfulfillment
• Keyword, adcopy+landingpage• Bid+budgetmanagement• Audiencepreference +behavior
Pay-Per-ClickAdvertising
DirectMail• FSI• EDDM,VariableData
VideoProduction• Sizzle,Educational, Instructional• Photo shoots,VideoEditing, animation
Experiential• Events• Demos/Sampling
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Award-Winning Creative & Production
Seamless execution across an integrated team
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Creative Development
Design & Copy
BroadcastProduction
DigitalDevelopment
We create connected companies SM
I N S I G H T S T O E X E C U T I O N
CoronaRetail Giveaway Campaign
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Martinelli’s ChallengeHow do we drive trial and growth through experiential programming?
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We create connected companies SM
Solution
• Conducted on-line + focus groups to uncover consumer insights that would fuel experiences
• Tested two types of sampling promotions via Grass Roots vs. Social Media– Grass Roots: San Antonio + Austin– Social Media: Ft. Worth
• Plan to leverage outcome to design future marketing expansion
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To identify the ideal branded experiences for consumer connection
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Results
• How About Them Apples: Grassroots in Austin + San Antonio– Local buzz via events + TV coverage– Over 3M impressions since launch - 8/28– Almost 9K samples distributed
• Random Acts of Sparkle: Digital in Ft. Worth – outperformed ~75% against norm– 2M media impressions since launch - first week of October– 1.5% CTR– 7% Engagement Rate
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Promotions tests still ongoing. Results thus far:
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Isabel’s Challenge
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Determine branding, product and launch strategy for a successful European brand in the U.S. in a highly saturated category.
We create connected companies SM
Solution
Identify the ideal category entry point, subsequent consumer target and required brand, product and launch strategy
• Leveraged national syndicated data and social medial monitoring to understand category trends and unmet consumer needs
• Identified salads as point of difference (based on consumer usage and unmet need), supported by high quality loins to create completed brand experience
• Recommended complete launch plan, prioritized through a U.S. Market OGSM, with emphasis on:– Consumer Target – Premium Food Customer + Convenience Oriented + US Hispanics– Packaging improvements– Digital Marketing Support Plan
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We create connected companies SM
Solution• Facebook campaign to create brand awareness
– most effective option given brand’s limited funds
• Geo-targeted in markets with current distribution
• Targeted demo:
– Fans of supermarkets with product distribution = Premium foodie
– Acculturated U.S. Hispanics
– Health Nuts
• Supported by ArchPoint Sourcing & Supply (order to cash, warehousing, logistics)
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We create connected companies SM
Results
• New Distribution! HEB - 12 sku’s ordered after new packaging
• Grew FB fans by 169%
• Our FB ads outperformed 90% vs. other ads
• Average reach of brand’s FB posts increased 438%
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We create connected companies SM
Management ConsultingStrategy & OGSM: Clear Direction & Alignment§ Growth Strategy, Productivity Strategy, People Strategy, Go-To-Market Strategy, OGSM & MyOGSM.com
People & Change: Right People. Right Place.§ Redesign & Restructure, Acquisition Integration, Talent Management, Culture Design & Change Management
Sales & Marketing: Creating Satisfied Customers§ Sales & Marketing Effectiveness, Customer & Trade Marketing, Customer Planning & Management,
Go-to-Market Execution
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We create connected companies SM
Branding & MarketingStrategy: Insight & Strategy Development§ Consumer Research, Brand Strategy, Marketing Strategy
Planning: Go-To-Market & Big Ideas§ Campaign Planning, Channel Planning, Big Idea Development
Activation: Changing Behavior in the Market§ Multi-channel Campaigns, Digital & Social, Promotions, Shopper Marketing
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We create connected companies SM
Global Supply Chain & BPOAnalysis & Strategy: Gaining Insight & Setting Direction§ Sales & Competitive Data Analysis, Financial Modeling, Order-To-Cash, Go-To-Market Strategy
Innovation & Development: Designing For Success§ Engineering & Design, Consumer Testing, Strategic Sourcing
Sourcing & Solutions: Getting Shelf Ready§ Shelf Assessment, Packaging Efficiency, Package Design
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We create connected companies SM
We create connected companies SM
Sales AgencyHeadquarter Services: Managing Relationships§ Relationship Management, Championing the Brand, Focused Execution, Planning & Forecasting
Customer Insights & Analytics: Building Through Knowing§ Customer & Category Reviews, Client & Retailer Scorecards, Promotional Analysis
Retail Services: Driving Consistency in Real-time§ Continuity Coverage, Resets, Projects
Admin Support & Customer Service: Enabling Focus & Success§ Electronic Data Interchange (EDI), Business Administration, Order Management, Deductions Management
Powered by BeaconUnited®: Building Brands Locally & Nationally§ Research & Analytics, Strategic Consulting, Automation Planning, Branding & Marketing,
Local/Regional/National Sales Agency, Order Processing, National Retail
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