ArchPoint Capabilities

The ArchPoint Story

We create connected companies SM

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Business problems have grown increasingly complex and are often several interconnected problems hiding behind what appears to be just one problem or several disconnected problems.

We have found most companies contract multiple service firms to solve these different problems leading to even greater complexity and disconnected solutions.

Our Observation


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We asked ourselves: What if we eliminated this issue by assembling a round table of cross-discipline experts all working together to solve and simplify these business challenges?

What if they all worked for one company so that they were aligned and connected with a single point of contact and a single bill for their services?

Our Theory


Introducing ArchPoint

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A next generation professional services company that brings together expertise in management consulting, branding and marketing, sourcing and brokerage services under one roof.

We create a simple and clear path forward resulting in speed to market, agility and growth.


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We are quick and nimble. ArchPoint is award winning, with years of managing branding, strategy and shopper marketing for many National and local brands. Our model allows us to be flexible and adaptive with a deep tool box to achieve our client's objectives, at any budget.

ArchPoint is comprised of thinkers, creatives, marketers, developers, and business analysts. We believe in collaborative relationships, evidence-based ideas and the referent power of a great brand experience.


Our Clients

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We bring together cross-functional expertise to solve your most complex strategic, marketing, branding, and distribution problems.

Our experts help create interconnected solutions designed to solve your challenges. Our unique approach results in a simple and clear path forward creating growth.

We Make the Complex Simple


A Proven Approach from Strategy to Execution

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Integrated Marketing Execution

Effective Implementation Drives Engagement, Action and ROI

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Digital

Website Engagement

Content Marketing

Search Marketing

Mobile Marketing

Email Marketing

Social

Community Development

Persona Profile Dev

Audience Activation

Influencer Outreach

Demand Creation Support

Traditional

Print

Broadcast

Radio

Out-Of-Home

Point-Of-Sale


We Create. Manage. And Optimize.Integrated solutions at every touchpoint to increase awareness, interaction, and sales.

SearchEngineOptimization• Search+linkingperformance• Copy,titles andmetatags• Keymessages+conversions• Analytics

SocialMedia• Editorial +content calendar management• Posting, reposting, audiencedialogue• Negativecomment/editorial resolution• Analytics

Email Marketing• Databasemanagement• Audiencepreference +behavior• Analytics

Websites• Searchengine• Progressive• Directory submission• Analytics

RetailSolutions• POS• DynamicDisplays• Cross-Promotional Programs• Sweepstakes• Coupons, Digital(MIR/IRC)• Redemption Services

Media• Planning• Negotiation +placement• Analytics+optimization• InstoreAdvertising

Print• Production management• Distribution andfulfillment

• Keyword, adcopy+landingpage• Bid+budgetmanagement• Audiencepreference +behavior

Pay-Per-ClickAdvertising

DirectMail• FSI• EDDM,VariableData

VideoProduction• Sizzle,Educational, Instructional• Photo shoots,VideoEditing, animation

Experiential• Events• Demos/Sampling


Award-Winning Creative & Production

Seamless execution across an integrated team

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Creative Development

Design & Copy

BroadcastProduction

DigitalDevelopment


H-E-B Nacho CheesePackage Redesign and Campaign


I N S I G H T S T O E X E C U T I O N

CoronaRetail Giveaway Campaign



Our Case Studies


Case Study | Martinelli’s

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Martinelli’s ChallengeHow do we drive trial and growth through experiential programming?

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Solution

• Conducted on-line + focus groups to uncover consumer insights that would fuel experiences

• Tested two types of sampling promotions via Grass Roots vs. Social Media– Grass Roots: San Antonio + Austin– Social Media: Ft. Worth

• Plan to leverage outcome to design future marketing expansion

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To identify the ideal branded experiences for consumer connection


Solution

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Solution

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Results

• How About Them Apples: Grassroots in Austin + San Antonio– Local buzz via events + TV coverage– Over 3M impressions since launch - 8/28– Almost 9K samples distributed

• Random Acts of Sparkle: Digital in Ft. Worth – outperformed ~75% against norm– 2M media impressions since launch - first week of October– 1.5% CTR– 7% Engagement Rate

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Promotions tests still ongoing. Results thus far:


Case Study | Isabel Tuna

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Isabel’s Challenge

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Determine branding, product and launch strategy for a successful European brand in the U.S. in a highly saturated category.


Solution

Identify the ideal category entry point, subsequent consumer target and required brand, product and launch strategy

• Leveraged national syndicated data and social medial monitoring to understand category trends and unmet consumer needs

• Identified salads as point of difference (based on consumer usage and unmet need), supported by high quality loins to create completed brand experience

• Recommended complete launch plan, prioritized through a U.S. Market OGSM, with emphasis on:– Consumer Target – Premium Food Customer + Convenience Oriented + US Hispanics– Packaging improvements– Digital Marketing Support Plan

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Solution

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Packaging Evolution


Solution• Facebook campaign to create brand awareness

– most effective option given brand’s limited funds

• Geo-targeted in markets with current distribution

• Targeted demo:

– Fans of supermarkets with product distribution = Premium foodie

– Acculturated U.S. Hispanics

– Health Nuts

• Supported by ArchPoint Sourcing & Supply (order to cash, warehousing, logistics)

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Results

• New Distribution! HEB - 12 sku’s ordered after new packaging

• Grew FB fans by 169%

• Our FB ads outperformed 90% vs. other ads

• Average reach of brand’s FB posts increased 438%

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ArchPoint Connected Company Capabilities


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Management ConsultingStrategy & OGSM: Clear Direction & Alignment§ Growth Strategy, Productivity Strategy, People Strategy, Go-To-Market Strategy, OGSM & MyOGSM.com

People & Change: Right People. Right Place.§ Redesign & Restructure, Acquisition Integration, Talent Management, Culture Design & Change Management

Sales & Marketing: Creating Satisfied Customers§ Sales & Marketing Effectiveness, Customer & Trade Marketing, Customer Planning & Management,

Go-to-Market Execution

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Branding & MarketingStrategy: Insight & Strategy Development§ Consumer Research, Brand Strategy, Marketing Strategy

Planning: Go-To-Market & Big Ideas§ Campaign Planning, Channel Planning, Big Idea Development

Activation: Changing Behavior in the Market§ Multi-channel Campaigns, Digital & Social, Promotions, Shopper Marketing

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Global Supply Chain & BPOAnalysis & Strategy: Gaining Insight & Setting Direction§ Sales & Competitive Data Analysis, Financial Modeling, Order-To-Cash, Go-To-Market Strategy

Innovation & Development: Designing For Success§ Engineering & Design, Consumer Testing, Strategic Sourcing

Sourcing & Solutions: Getting Shelf Ready§ Shelf Assessment, Packaging Efficiency, Package Design

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Sales AgencyHeadquarter Services: Managing Relationships§ Relationship Management, Championing the Brand, Focused Execution, Planning & Forecasting

Customer Insights & Analytics: Building Through Knowing§ Customer & Category Reviews, Client & Retailer Scorecards, Promotional Analysis

Retail Services: Driving Consistency in Real-time§ Continuity Coverage, Resets, Projects

Admin Support & Customer Service: Enabling Focus & Success§ Electronic Data Interchange (EDI), Business Administration, Order Management, Deductions Management

Powered by BeaconUnited®: Building Brands Locally & Nationally§ Research & Analytics, Strategic Consulting, Automation Planning, Branding & Marketing,

Local/Regional/National Sales Agency, Order Processing, National Retail

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Documents

ArchPoint Capabilities