Are You Going For the Full Indulgence or Just the Aroma?
Let’s say you’re at Starbucks.Starbucks is your favorite place to get
your coffee. Today you decided to reward yourself and indulge in some decadent chocolate cake along with
your coffee.
So, you order your cake and coffee. You sit down; take a few sips of your coffee and a
bite of your cake…which is to die for!
Just when you are really
enjoying it, someone comes
in a ruins your moment!
Unfortunately, email newsletterscan be like that too…
You open the newsletter; you
start reading about a topic that’s of great interest to you.
You’re about 100 words into the newsletter and suddenly you can’t read
any more....
You have to click and go to the website to get the rest of
the story.
You still get your “treat”,
but it’s a bit of an
inconvenience.
Here are two distinct methods to get your prospects to engage
Method 1: The entire “treat”
This means you never have to click on
anything. Once you’ve opened the
newsletter, you can continue to read the article from start to
finish.
Method 2: Just the “aroma”
You create just enough curiosity or controversy with your headline
and initial paragraphs for the reader to click through to your
website to get more information.
Remember; the purpose of your newsletter is to
create engagement.
There’s no “right” form of engagement. You just have to decide which one suits your
business best.
http://dvfx.com
[email protected]
+357 25 33 77 80
Office 203, VashiotisBusiness Center, Ag. Andreou& E. VenizelouSt, 3035 Limassol, Cyprus
For your FREE email marketing consultation contact us today!