PowerPoint Presentation
Barbie to wear a burqa?International Business PresentationAcknowledgements
Tripti Gawankar (44)Dhriti Udeshi (170)Vinit Shah (179)
Summary of the caseBrief History
Fashion Icon & Idol
Cultural Customization
Criticism of Barbie syndrome
Dolls for the Islamic world
Reasons for successReinvention was a constant in Barbies life
Teenage doll
Reflects the interest, activities, and aspirations of girls
Low cost of production
Went digital in the 90s
Cultural evolutionMeticulous product customization to suit diverse cultures across the world.
Since 1959, over a billion Barbie dolls representing over 45 nationalities and 80 occupations have been sold worldwide.
Criticism & BansBarbie Syndrome
Promoting materialism
First ban in Russia in 2002
Not enough culture sensitivity?
Barbie Vs FullaPromoting Barbie in Islamic countriesCDs with Islamic prayersGiving a hijab or a Abaya free to childrenIntroducing new pet eg. Persian catPromotion of Barbies in schoolsIntroducing Barbie stationeries, books and storiesBarbie based gamesTie ups with brands eg cadbury and barbieBarbie in clayBarbie packet foodRoom of BarbiePromotion in Countries where there is Muslim Population
Barbie GirlAqua188111.44