Basic Search Engine Optimization
Technical and Practical ApplicationBy Bryan Cinco, IM Consultant, SEO and SEM
Specialistwww.bryancinco.com
Overview
Site Evaluation and AnalysisSite Conversion AnalysisTarget Audience AnalysisKeyword ResearchOn-page Implementation
Back-end: Title, Description, Keywords and etc.Off-page Implementation
Proper link buildingBrand ManagementReputation ManagementLink BaitSocial Media Connectivity
Reporting
Site Evaluation and AnalysisA stage of analyzing the website set-up if it is friendly to the
search engine and evaluation of website structure if it has the necessary requirements to make sites reputable and the information to deliver to the searcher. This portion usually analyze the ff:
Analysis
Structure
Site Information
Site Conversion AnalysisThis analysis measures the effectiveness of the website to
bring clients into conversion. Sample of high convertible website:
Explainervideo Purchase buttons
Shorten how to
Target Audience AnalysisYou have to determine your audience. For example your in the
writing industry; your target are Internet Marketer, SEO, SEM, Web Developer, News Site, Bloggers, News Paper, Magazine and etc.
From that point, you have to determine where you can find them in the Internet, like for example; Social Media, Forum, Classified Ads, Search Engine.
This is to set where you can implement your online campaign.
Keyword ResearchThis where you can research, measure and analyze the volume
of searcher to a specific keyword.
Effective KW Research Tool: https://adwords.google.com/o/KeywordTool
On-page ImplementationThe meta tags are a very important part of the HTML code of your web
page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags.
title description
keywords
Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/
Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets
Off-page Implementation
Proper link buildingBrand ManagementReputation ManagementLink BaitSocial Media Connectivity
<a href=http://www.manilachannel.com alt=“Manila Channel” Title=“Manila Chanel, Philippines News”>Manila Channel</a>
Utilizing of different online platform:
1. Article submission2. Press Release submission3. RSS Submission4. Classified submission5. Directory submission6. Forum submission7. Deep link submission8. Blog submission9. Social Bookmarking submission10. Blog Comment posting11. Press Release Comment posting12. Article Comment Posting13. Forum Posting14. Search Engine Submission15. Yahoo Answers16. Link Building17. Two way link Building18. Three Way Link Building19. Email Marketing (Email Sending)20. Pinging21. Micro Blog posting22. Bulk SMS Send23. Video sharing24. Image Sharing25. News Submission
ReportingOn-page Implementation Report – Text and Explanation ReportLink Building Report – Excel ReportLink Audit Report – Measure Index Rate by checking at Google
Webmaster ToolAnalytics Report - http://www.google.com/analytics/
Questions
Technical and Practical ApplicationBy Bryan Cinco, IM Consultant, SEO and SEM
Specialistwww.bryancinco.com