Basic Search Engine Optimization

Technical and Practical ApplicationBy Bryan Cinco, IM Consultant, SEO and SEM

Specialistwww.bryancinco.com

Overview

Site Evaluation and AnalysisSite Conversion AnalysisTarget Audience AnalysisKeyword ResearchOn-page Implementation

Back-end: Title, Description, Keywords and etc.Off-page Implementation

Proper link buildingBrand ManagementReputation ManagementLink BaitSocial Media Connectivity

Reporting

Site Evaluation and AnalysisA stage of analyzing the website set-up if it is friendly to the

search engine and evaluation of website structure if it has the necessary requirements to make sites reputable and the information to deliver to the searcher. This portion usually analyze the ff:

Analysis

Structure

Site Information

Site Conversion AnalysisThis analysis measures the effectiveness of the website to

bring clients into conversion. Sample of high convertible website:

Explainervideo Purchase buttons

Shorten how to

Target Audience AnalysisYou have to determine your audience. For example your in the

writing industry; your target are Internet Marketer, SEO, SEM, Web Developer, News Site, Bloggers, News Paper, Magazine and etc.

From that point, you have to determine where you can find them in the Internet, like for example; Social Media, Forum, Classified Ads, Search Engine.

This is to set where you can implement your online campaign.

Keyword ResearchThis where you can research, measure and analyze the volume

of searcher to a specific keyword.

Effective KW Research Tool: https://adwords.google.com/o/KeywordTool

On-page ImplementationThe meta tags are a very important part of the HTML code of your web

page. They are read by the search engines but are not displayed as a part of your web page design. Usually they include a concise summary of the web page content and you should include your relevant keywords in them. Most meta tags are included within the 'header' code of a website. The most important tags are the title, description, keyword s and robot tags.

title description

keywords

Submitting Sitemap to Google Webmaster Tools: https://www.google.com/webmasters/tools/

Authorship connectivity with G+ : http://www.google.com/webmasters/tools/richsnippets

Off-page Implementation

Proper link buildingBrand ManagementReputation ManagementLink BaitSocial Media Connectivity

<a href=http://www.manilachannel.com alt=“Manila Channel” Title=“Manila Chanel, Philippines News”>Manila Channel</a>

Utilizing of different online platform:

1. Article submission2. Press Release submission3. RSS Submission4. Classified submission5. Directory submission6. Forum submission7. Deep link submission8. Blog submission9. Social Bookmarking submission10. Blog Comment posting11. Press Release Comment posting12. Article Comment Posting13. Forum Posting14. Search Engine Submission15. Yahoo Answers16. Link Building17. Two way link Building18. Three Way Link Building19. Email Marketing (Email Sending)20. Pinging21. Micro Blog posting22. Bulk SMS Send23. Video sharing24. Image Sharing25. News Submission

ReportingOn-page Implementation Report – Text and Explanation ReportLink Building Report – Excel ReportLink Audit Report – Measure Index Rate by checking at Google

Webmaster ToolAnalytics Report - http://www.google.com/analytics/

Questions

Technical and Practical ApplicationBy Bryan Cinco, IM Consultant, SEO and SEM

Specialistwww.bryancinco.com