Social media 2015 Social media trends and how to make the most of them
Drew Benvie, Battenhall
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INTRODUCTIONS
Origins of social media for communications
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MEDIA LANDSCAPE TODAY
Source: Google / Ipsos Mori
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MEDIA LANDSCAPE TODAY
Source: Battenhall, October 2014
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MEDIA LANDSCAPE TODAY
Source: Ofcom, Aug 2014
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THE IMPACT ON UK PLC
What next for social media?
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TWITTER AND THE FTSE100
We started tracking the FTSE 100 in April 2013
18 months of data and our second annual report – battenhall.net/ftse100
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Overview of the FTSE 100 performance on Twitter
10%!
37%!37%!
10%!6%!
Awful!Verified!Average at best!Poor!Rubbish!
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KEY TRENDS • Companies have improved their use of Twitter for corporate
communications, customer service, consumer activation and recruitment across the board
• More verified Twitter accounts, higher following, and fewer inactive and unclaimed brands
• However, 63% of companies are between awful and average
• Top performers: Burberry, Coca Cola, ITV, Marks & Spencer and Sainsbury’s
• Worst performers: GlencoreXstrata, Prudential, BHP Billiton and CRH
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TOP PERFORMERS
0!
1000000!
2000000!
3000000!
4000000!
Burberry! Coca Cola HBC!
ITV! M&S! Sainsbury's! Shell! Easyjet! Tesco! Rolls Royce! Next!
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SOCIAL MEDIA INFLUENCERS • The role of social media in consumer
engagement
• Influencers are those with as large and influential audience as the media or as you and your brand
• The role of the brand in building reputations through influencer engagement
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THE NEW INFLUENCERS
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POWER SHIFTS IN SOCIAL
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GROWTH STORY OF THE DECADE
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MEDIA AND WORLD AFFAIRS
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INTERNET OF THINGS
What can we do about these trends?
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LIVE SOCIAL MEDIA INSIGHTS
!
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ANALYTICS AND SOCIAL MEDIA DATA
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EXPERIMENT WITH MESSAGING
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NEW TOOLS FOR NEW JOBS
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PREPARING FOR FUTURE SOCIAL • Set aside 20% of time and resources
• News feeds such as PSFK and Nieman Lab
• Experiment in tools and software
• Constant social audit: ASAP model
• The impact of Generation Z: the Screenagers
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GENERATION Z: SCREENAGERS “teen social media use dictates future trends across all demographics”
Piper Jaffray, April 2014
Thank you
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