Transcript
Page 1: Behaivor Modification Through Social Media By Clayburn Griffin

BEHAVIOR MODIFICATION THROUGH SOCIAL MEDIA By Clayburn Griffin

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OPERANT CONDITIONING

Behavior is modified as a result of consequences.

Reinforcement Punishment

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REINFORCEMENT

¢ Behavior that is reinforced tends to be repeated. ¢ Behavior that is not reinforced tends to die out.

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B.F. SKINNER AND HIS PIGEONS

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REINFORCEMENT SCHEDULES

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VARIABLE RATIO

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YOUR FOLLOWERS ARE LIKE PIGEONS

Peck Here

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YOUR FOLLOWERS ARE LIKE PIGEONS

Peck Here

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RESPOND TO FANS

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RESPOND TO FANS

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FAVORITE POSITIVE MENTIONS

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EMBRACE YOUR FANS’ PASSION

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EMBRACE YOUR FANS’ PASSION

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DISCOUNTS AND FREEBIES

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REINFORCING POSITIVE BEHAVIOR

¢ Give them social media love! v  Retweets v  Mentions v  Favorites v  Likes

¢ Facilitate their creativity ¢ Share their content with your audience ¢ Give them special discounts and freebies

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THANK YOU!