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From the SMX Social Media Marketing Conference in Las Vegas, Nevada, November 18-20, 2014. SESSION: Listening To Your Audience. PRESENTATION: Behavior Modification Through Social Media - Given by Clayburn Griffin, @Clayburn of @360i. #SMX #13A
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BEHAVIOR MODIFICATION THROUGH SOCIAL MEDIA By Clayburn Griffin
OPERANT CONDITIONING
Behavior is modified as a result of consequences.
Reinforcement Punishment
REINFORCEMENT
¢ Behavior that is reinforced tends to be repeated. ¢ Behavior that is not reinforced tends to die out.
B.F. SKINNER AND HIS PIGEONS
REINFORCEMENT SCHEDULES
VARIABLE RATIO
YOUR FOLLOWERS ARE LIKE PIGEONS
Peck Here
YOUR FOLLOWERS ARE LIKE PIGEONS
Peck Here
RESPOND TO FANS
RESPOND TO FANS
FAVORITE POSITIVE MENTIONS
EMBRACE YOUR FANS’ PASSION
EMBRACE YOUR FANS’ PASSION
DISCOUNTS AND FREEBIES
REINFORCING POSITIVE BEHAVIOR
¢ Give them social media love! v Retweets v Mentions v Favorites v Likes
¢ Facilitate their creativity ¢ Share their content with your audience ¢ Give them special discounts and freebies
THANK YOU!