Berlin Sponsorship Prospectus
Berlin Summit May 18, 2017 Station Berlin
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Event Overview
AWS Summit Berlin
• Date: May 18, 2017
• Location: Station Berlin
• Agenda format: 6 Tracks, Expo Hall
• Targeted audience: All levels
• Targeted company size: All
• Verticals: All
• Attendees expected: 3,000
Impressions from the AWS Summit 2016 – Watch Video
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Event Details
• A free one-day event for senior decision-makers, technical decision makers, IT professionals and partners, for those
who want to learn and engage with AWS in cloud computing.
• In Berlin, the AWS Summit will feature a keynote by Amazon CTO, Dr. Werner Vogels.
• The format of the day is a 6 track event with an enterprise specific track as well as technical sessions, startup sessions
and an expo area for partners.
• Opportunity to interact and network with thought-leaders, AWS executives, customers and product experts.
• Engage in conversations with AWS leaders during business and technical sessions and discover how AWS has
become an IT game changer.
• Expected number of attendees: 3,000.
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Why Sponsor?
AWS Summits are an excellent opportunity to partner with Amazon Web
Services to highlight the global impact of cloud computing. As a
sponsor, you can generate leads for your business by showcasing products
and services to a highly eager and enthusiastic base of AWS customers and
prospects. The Partner and solutions expo will be a dedicated area with multiple
networking opportunities to engage with attendees. Plus, sponsorship of
AWS Summits include abilities to promote your brand through keynote
acknowledgement, logo display and sponsorship recognition in various event
communications.
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Attendee Demographics
AWS Summit Berlin invites a variety of AWS customers and prospect to attend, learn and network.
• 34% Technical Decision Makers - CIO, CTO, VP/Director of IT/Engineering, Architects
• 30% End Users - Developer, Engineer, Admin, Ops
• 12% Business Decision Makers - CEO, COO, Founder, VP
• 23% Other Influencers - Analyst, Press, Product Manager, Bus Development, Sales, Academic
• 59% of attendees were existing AWS customers, 41% were new to AWS
• 50% Startups and SMB, 50% Mid-Market and Enterprise
*Attendance data based on 2016 AWS Summit Berlin.
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Sponsorship Packages Overview
Gold Silver Bronze
€ 28.000 € 18.000 € 11.000Exhibitor Elements
Exhibit Size 36qm 4,25m x 4,25m 3m x 1,5m
Complimentary Wi-Fi
Complimentary Lead Retrieval Device(s) 1 1 1
Staff Passes 8 5 3
Marketing and Promotion
Logo Placement on Event Registration Page Company Name + Link
Company Promotion on On-site Signage
PR Press Box Limited to 10 Press Kits Limited to 10 Press Kits
Promotional Banner for Email Signature
Premier Elements
Keynote Recognition
30 Minute Sponsor-Led Breakout SessionCustomer Case only – no Sales Pitch Presentation! Subject to AWS approval.
AWS reserves the right to cancel those slots if deadlines are overdue.
Sponsor Logo in Pre-Event E-mail Sent to Registered AttendeesOne-time only, date to be determined by AWS. Content to be approved by AWS.
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Gold Sponsorship Benefits
Gold
Package€28.000
Exhibitor Elements Marketing and Promotion
• Booth Size: preferred location, 36qm booth
• Includes 2 stands sharing a 6m x 12m space
• Branded booth included (Logo)
• Open feel to each stand with central, lockable 2m x
2m store for each booth
• 2 sofas (soft seats), 2 high tables with barstools and a
reception counter to the front included per stand
• Additional AV, furniture, and lead scanners available
for additional charge
• Wifi
• Lead Scan Device: 1
• Staff Passes: 8
• Promotion Banner for eMail Signature
• Logo placement on event registration page: Logo & Link
• Company promotion on onsite signage Page: Logo
• Pressbox: limited to 10 press kits
Premier Elements
• 30-minute sponsor-led breakout session. Speaking opportunity for
Gold sponsors (customer case only). Subject to approval by AWS.
AWS reserves the right to cancel those slots if Deadlines are overdue.
• Keynote recognition
• One-time inclusion of sponsor logo in pre-event e-mail sent to
registered attendees. Date to be determined by AWS. Content to be
approved by AWS.
Sponsorship opportunities are available on a first-come, first-served basis.
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Silver Sponsorship Benefits
Silver
Package€18.000
Exhibitor Elements Marketing and Promotion
• Booth Size: 4,25m x 4,25m
• 4 stands sharing an 8,5m x 8,5m space.
• 1 meeting tables with 4 chairs, PC Spot with 2
stools and a reception counter to the front
included per stand
• Additional AV, furniture, and lead scanners
available for additional charge
• Wifi
• Lead Scan Device: 1
• Staff Passes: 5
• Logo placement on event registration page: Logo & Link
• Company promotion on onsite signage page: Logo
• Pressbox: limited to 10 press kits
Sponsorship opportunities are available on a first-come, first-served basis.
13 Book now & email us [email protected]
Bronze Sponsorship Benefits
Bronze
Package€11.000
Exhibitor Elements Marketing and Promotion
• Booth Size: 3m x 1,5m
• Open stand
• Each pod will have the company logo of sponsor
• Additional AV, furniture, and lead scanners
available for additional charge
• Wifi
• Lead Scan App: 1
• Staff Passes: 3
• Logo placement on event registration page: company name &
link
• Company promotion on onsite signage page: company name
Sponsorship opportunities are available on a first-come, first-served basis.
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Training Sponsorship Benefits
Training
Package€5.000
Exhibitor Elements Marketing and Promotion
• Pod @ AWS Training Hall (Hands-on Labs, Certification)
• Each pod will have the company logo of sponsor
• Additional AV, furniture and lead scanners can
be purchased on request
• Wifi
• Lead Scan App: 1
• Staff Passes: 3
• Logo placement on event registration page: company name &
link
• Company promotion on onsite signage page: company name
Sponsorship opportunities are available on a first-come, first-served basis.
16 Book now & email us [email protected]
Innovation Lab Sponsorship Benefits
Demo
Package€5.000
Exhibitor Elements Marketing and Promotion
• Demo Installation @ AWS Innovation Hall
• Demo will have the company logo of sponsor
• Production cost excluded
• Subject to AWS approval
• Wifi
• Lead Scan App: 1
• Staff Passes: 2
• Logo placement on event registration page: company name &
link
• Company Promotion on Onsite Signage Page: Company Name
Sponsorship opportunities are available on a first-come, first-served basis.
Example – AWS Pop-up Loft & Innovation Lab Munich
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Exclusive Business Area Sponsorship Benefits
Exclusive
Business
Area
Package€5.000
Exhibitor Elements Marketing and Promotion
• Meeting Room @ Exclusive Business Area
• Capacity for 8 Persons
• Exclusive Service, Bar Area (Drinks and Coffee
provided; no in room service)
• Individual check-in counter staffed by your
company
• Wifi
• Lead Scan App: 1
• Staff Passes: 2
• Company promotion outside the meeting room: Logo
Sponsorship opportunities are available on a first-come, first-served basis.
18 Book now & email us [email protected]
Marketing Promotional Opportunities (MPOs)
MPO Opportunity Price
Charging StationLogo and 100 character message on four (4) sites. Located in the Expo Hall. €4.000
LanyardsDesign to be approved by AWS. Hand out to every attendee during registration* €7.000
Chair Drop in Keynote*Sponsor flyer dropped on every seat in the keynote room. €7.000
Wifi SponsorWifi password sponsor name €8.000
Coffee cups, napkins, sugar sticks*
Logo Placement €5.000
*Products have to be delivered by sponsor.
Sponsorship opportunities are available on a first-come, first-served basis.
Thank You!
For more information on sponsorship, please contact:
Note:- Sponsorship opportunities are available on a first-come, first-served basis. - AWS reserves the right to accept or decline the sponsorship offer.- Preference to sponsorships is given to members of APN Network.- All prices are listed are exclusive of VAT.- Sponsorship payments must be made prior to the event.