BEYOND COPYWRITING
Teodora Petkovateodorapetkova.comPresenTHINK Jan 2015
COMPETITIVEADVANTAGE
1.
WRITING
2.
3. HABIT ANDRESPONSIBILITY
URGE+NECESSITY
FROM INSIDE AND FROM OUTSIDE
WRITING AS AN URGE AND AS A NEED
PASSION
DESIRE
THE GOOD NEWS
GOOD WRITING LURES AND ATTRACTS
WRITING AS COMPETITIVE ADVANTAGE
TEXTS ARE NOT MUSEUM EXIBITS
Customers buy or don’t buy based on theirexperiences with the information they pickup about a company and what it sells.
The Language of Content Strategy
You are a bagel, buy now! doesn't cut it anymore
The reach and the relationships of the content grow exponentialy
ENRICHING EXPERIENCES (YOURS AND YOURREADERS')
WRITING AS HABIT AND AS RESPONSIBILITY
Who are you?
The Importance of Being Earnest
BUILD YOUR OWN VOICE
BE SINCERE, WRITE TEXTS THAT INSPIRE AND CHANGE
STAND BEHIND YOUR VISION
Build and reinforce relationships
THE BRAVE NEW TEXT
http://www.teodorapetkova.com/poiesis-of-relationships/the-brave-new-text/ (sic!)
Before you go
"If someone discovers a relationshipbut doesn’t make the link, he or she iswiser, but the group is not."
Weaving the Web, Tim Berners-Lee, p. 202
Thank you.Stay true!
+TeodoraPetkovateodorapetkova.com