BEYOND COPYWRITING

Teodora Petkovateodorapetkova.comPresenTHINK Jan 2015

COMPETITIVEADVANTAGE

1.

WRITING

2.

3. HABIT ANDRESPONSIBILITY

URGE+NECESSITY

FROM INSIDE AND FROM OUTSIDE

WRITING AS AN URGE AND AS A NEED

PASSION

DESIRE

THE GOOD NEWS

GOOD WRITING LURES AND ATTRACTS

WRITING AS COMPETITIVE ADVANTAGE

TEXTS ARE NOT MUSEUM EXIBITS

Customers buy or don’t buy based on theirexperiences with the information they pickup about a company and what it sells.

The Language of Content Strategy

You are a bagel, buy now! doesn't cut it anymore

The reach and the relationships of the content grow exponentialy

ENRICHING EXPERIENCES (YOURS AND YOURREADERS')

WRITING AS HABIT AND AS RESPONSIBILITY

Who are you?

The Importance of Being Earnest

BUILD YOUR OWN VOICE

BE SINCERE, WRITE TEXTS THAT INSPIRE AND CHANGE

STAND BEHIND YOUR VISION

Build and reinforce relationships

THE BRAVE NEW TEXT

http://www.teodorapetkova.com/poiesis-of-relationships/the-brave-new-text/ (sic!)

Before you go

"If someone discovers a relationshipbut doesn’t make the link, he or she iswiser, but the group is not."

Weaving the Web, Tim Berners-Lee, p. 202

Thank you.Stay true!

+TeodoraPetkovateodorapetkova.com