Session # 6 Session # 6 – Social – Social Media, Websites and Media, Websites and Internet MarketingInternet Marketing
Social Media Creation Social Media Plan Website Creation Website Traffic Optimization
(SEO) E Commerce
Social Media VS. Social Media VS. Websites ?Websites ?
Social MediaSocial Media
SOCIAL MEDIASOCIAL MEDIA
be a user first
identify goals
identify target audience
find your true voice.
FACEBOOKFACEBOOK Set up a ‘fan’ page
invite everyone you know to ‘like’ your page
add new information about your business regularly
write in an engaging way
add pictures if appropriate
LINKEDINLINKEDIN high-tech resume
join professional groups
look for connections
ask for referrals
manage employment
TWITTERTWITTER connect with local people and businesses
use # to ‘tag’ tweets
encourage visits to website with short URLs
short forms okay; typos are not!
YOUTUBE / flickrYOUTUBE / flickr visual storytelling
create community
use ‘tagging’ to help your content be found
subscribe to rss
WEBSITEWEBSITE
“Your website should be the
cornerstone of your web presence.
Make sure it is useable & findable.”
WEBSITESWEBSITESEffective websites:
usable for the target audience
useful (good content!)
engaging and attractive
can be found (keywords)
BUILD A WEBSITEBUILD A WEBSITE
• Build a website ...first steps
• FIRST, plan out your site
• What content will you have?
• WHO will use your site, and what will they DO on your site?
• What keywords should be used for your site?
SEARCH ENGINE SEARCH ENGINE OPTIMIZATION (SEO)OPTIMIZATION (SEO)
helps your website be found
“keywords” are used appropriately content is fresh and useful
links increase ranking
Can’t Sell If You Can’t Be Found !!Can’t Sell If You Can’t Be Found !!
INTERNET MARKETINGINTERNET MARKETINGGeneral PrinciplesGeneral Principles
write in a way that starts or continues a ‘conversation’
connect with the ‘community’
think of creative ways to get ‘action’
know your business and your customers.
INTERNET MARKETINGINTERNET MARKETING
1. Identify three sites where your customers are; become a member (read the rules)
2. Check out comments/questions; what conversations do you want to start?
3. Gather basic tools: digital photos, bio, website
4. Invite friends; spend 30 minutes/day adding new comments, asking questions
Be Part of it All !Be Part of it All !
Experiment….Get Your Experiment….Get Your Feet VERY WetFeet VERY Wet
Create a “Message”Create a “Message”Create a “Call to Create a “Call to
Action”Action”Create a WebsiteCreate a Website
Create Social Media Create Social Media PagesPages
Check Your Traffic / Check Your Traffic / HitsHits
See What Elements See What Elements WorksWorks
Ask Others for Ask Others for FeedbackFeedback