Investor Presentation
October 2020
Forward Looking Statements
This Descriptive Presentation (the “Presentation") has been prepared by Boomer Naturals (the “Company”) and recipients are not entitled to rely on the accuracy or completeness of the Presentation.
Each recipient agrees, and the receipt of this Presentation serves as an acknowledgment thereof, that the subject matter hereof and all of the information contained herein is of a confidential nature and that the recipient will treat such information in a confidential manner and will not, directly or indirectly, disclose or permit its affiliates or representatives to disclose any information regarding its receipt hereof or any information contained herein to any other person or reproduce, disseminate, quote or refer to this Presentation, in whole or in part, without the prior written consent of the Company.
This Presentation contains forward looking statements and projections, which are subject to many operational and industry risks, uncertainties and assumptions, including management’s assessment of future financial performance, results of anticipated growth strategies and anticipated trends in the business and industry. There are many business factors that could cause future actual results, the level of business and financial performance to differ materially from the information expressed or implied by the forward-looking information and projections. Readers should use their knowledge of the business and industry to critically assess all forward looking statements and projections.
Statistical information contained in this Presentation is based on information available to the Company that the Company believes is accurate. It is generally based on publications that are not produced for the purposes of securities offerings or economic analysis. The Company has not reviewed or included data from all sources and cannot assure prospective parties of the accuracy or completeness of the data included in this Presentation. Forecasts and other forward looking information obtained from these sources are subject to the same qualifications and the additional uncertainties accompanying any estimates of future market size, revenue and market acceptance of products and services. The Company undertakes no obligation to update forward looking information to reflect actual results or changes in assumptions or other factors that could affect those statements.
This Presentation has not been filed or reviewed by the Securities and Exchange Commission (“SEC”) or any securities regulatory authority of any state, nor has the SEC or any such authority passed upon the accuracy or adequacy of this Presentation.
This Presentation does not constitute an offer to sell or solicitation of an offer to buy any securities. This Presentation does not purport to contain all information which may be material to a prospective party, and recipients of this Presentation should conduct their own independent evaluation and due diligence of the Company. Each recipient agrees, and the receipt of this Presentation serves as an acknowledgment thereof, that if such recipient determines to engage in a transaction with the Company, its determination will be based solely on the terms of the definitive agreement relating to such transaction and on the recipient’s own investigation, analysis and assessment of the Company and the transaction.
The Company reserves the right, in its sole discretion, to reject any and all proposals made by or on behalf of any prospective party with regard to a transaction with the Company, and to terminate further participation in the investigation and proposal process by, or any discussions or negotiations with, any prospective party at any time. The Company does not intend to update or otherwise revise this Presentation following its distribution.
1
Agenda
2
I Introduction to Boomer Naturals
II Current Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
3
› Expanding Two Growing Platforms: Healthy Living and Boomer PPE products
› Leveraging an omni-channel sales strategy including e-commerce, retail, and wholesale
› Seven-person medical advisory board consisting of physicians and wellness professionals
› Exclusive US distribution from Vietnamese suppliers via Pham Van Trading
› Based in Las Vegas, NV, with 90+ employees
› Public company (OTC: BOMH), completed a reverse merger in February 2020
› 100+ wholesale partners via Boomer Botantics, Skin Sunscreen, and PPE contracts
› Fiscal year ends July 31
Boomer Naturals at a Glance
Select Partners
Boomer Naturals OverviewOur products and services enhance well-being and increase quality of life
Serving Wellness and PPE Markets
Healthy Living Boomer PPE
Expanding Platform & Key Milestones for Growth
4
2019 2020
Incorporation of Boomer Naturals
Medical Advisory Board Established
Boomer Botantics developed, using a blend of botanical terrapins, serving as a CBD alternative
Boomer Botanticslaunches, using an omni-approach of retail, wholesale and e-commerce channels
Boomer Expects to Generate
$30 Million - $35 Million in Q1 2021 (Ending October 31)
with Increased Manufacturing Capabilities and Employee Growth
2021
Enters a co-branding partnership with Tommy Bahama
COVID - 19 pandemic halts US retail, as
broader economy slows
Completes a reverse merger to become publicly company on the OTC market, under “BOMH”
Entered into an agreement with CVS Health for mask supply across US retail stores
Entered into an agreement with Scripps-Hescco, the largest US chiropractor distributor Boomer leverages its global network to develop
PPE supply chain, using its e-commerce expertise to distribute 1000's of orders / day
● Corporate ● Healthy Living ● Boomer PPE
FY 2020 10-K to be released inOctober 2020
Management Team
› Former executive at S.G. Warburg, Partner and head of risk mgmt. at KCCO a Chicago-based hedge fund
› Co-founded BN in 2019; responsible for major partnerships including PGA magazine, Tommy Bahama, and Pham Van Trading as well as the acquisition of SKIN sunscreen, a leading golf sun care brand
› B.S., Millikin University, MBA Northwestern Kellogg
5
Mike Quaid | Chief Executive Officer
› Former finance director at Czarnowski with 13 years in leadership capacity as Finance Director, Controller and outsourced CFO
› Joined in 2020; responsible for internal controls, budgeting, and establishing an ERP
› B.S., Walsh college, MBA Wayne State University, CPA
Tim Jankowski | Chief Financial Officer
› Former Marketing and Public Relations executive during 14-year career at Vietnam Eximbank, direct report to CEO
› Joined in 2019, responsible for international and domestic supply chain. Oversees procurement from Vietnam and management of exclusive supply contracts with U.S. manufacturers
› B.S., University of Ho Chi Minh City
Giang Thi Hoang | Chief Operating Officer Geno Quaid | Director of Strategy and Finance
› Former Management Consultant at Boston Consultant Group with a focus on healthcare and consumer strategy sectors
› Joined in 2020, responsible for securing financing, developing sales strategy, and business development
› B.S., Claremont Mckenna, M.S. Finance Claremont Mckenna
I Introduction to Boomer Naturals
II Current Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
› Tight-fitting face masks that can filter out small particles, viruses, and bacteria
› Beyond splashes, sprays, and large droplets, these respirators also filter out 95% to 99% small air particles, including viruses and bacteria
› 52% of 2020E global market share, growing at a ~13% CAGR through 2025
7
› Face masks that offer protection from dust and prevent the spread of COVID-19
› The CDC recommends using it in public settings for social distancing and proper hygiene
› 13% of 2020E global market share, growing at ~6% CAGR through 2025
Cloth Masks
Respiratory Masks| N95, KN95, FFP2 & FFP3, P95 & R95
› Disposable, loose-fitting face masks that cover nose, mouth, and chin
› FDA-approved to protect the consumer from sprays, splashes, and large-particle droplets
› Prevents the spread of potentially infectious respiratory secretions from the wearer to others
› 35% of 2020E global market share, growing at a ~9% CAGR through 2025
Surgical Masks| 3-ply, 4-ply
Exclusions| Face Shields, Self-Contained Apparatuses, Full Face Respirators
Source: Arizton Global Face Mask Outlook and Forecast
Cloth Mask Market Leader
Boomer NaturalsReusable Nano-Silver Mask
Face Mask Market Segmentation BreakdownBy product type
› Respiratory and surgical mask market penetrator
› Accessible alternative to respiratory masks in special situations where availability is lacking
› A more economical, effective, and environmentally friendly option than surgical masks
8
Global Product Segmentation Geographic Segmentation
2,058
20,406
16,422
1,5043,551 4,434
1,947
10,971
6,488
2019 2020 2021
Cloth Surgical Respitory
1,779
13,05010,057
5,509
34,927
27,344
2019 2020 2021
North American Market Global Market
Key Growth Drivers
Increasing Consumption of Face Masks for Personal Use
Growing Spread of Diseases
Expanding Investment in Healthcare
Rising Patient Pool Globally
Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews
Face Mask Market Size & Forecast (2019 - 2021)By revenue ($ in millions)
Wholesalers$3,998m
44%
Drug Stores$2,317m
26%
Supermarket$1,577
18%
E-commerce$730m
8%
Other Retail $367m
4%
9Source: Arizton Global Face Mask Outlook and Forecast
N. A. Distribution Segmentation N. A. Indirect Distribution Breakdown
Indirect Distribution
$8,989m 69%
Direct Distritbution$4,061m
31%
Drug Store mask sales represents a $2.3bn revenue opportunity, accounting for 18% of the 2020 aggregate market
North American Face Mask Market Breakdown (2020)By revenue ($ in millions)
10Source: Arizton Global Face Mask Outlook and Forecast, McKinsey & Company
1,334
9,787
7,542
445
3,2622,514
2019 2020 2021
Adult Kids
N. A. Age Demographic Segmentation
Aggregate mask sales represent a $13.1bn revenue opportunity in 2020
Vast Majority of Americans Expect to Wear Masks in 2021
American culture embracing masks, with 70% expecting to wear a cloth mask in 2021
North American Face Mask Market Breakdown (2020) (Cont’d)By revenue ($ in millions)
% %
% %
%%
› A June 2020 Harvard Study suggests masks and social distancing will be needed into 2022 to avoid overwhelming the health care system
› “A national face mask mandate could partially substitute for renewed lockdown,” given face masks are associated with significantly better coronavirus outcomes
Sustained Demand Drivers Through 2021
11
Short Term Demand
Long Term Demand
Increased awareness andwidespread testing
As businesses return, the safety of both employees and customers will be top priority
COVID resurgence and second wave possibility
Globally, governments, corporations, and small business will stockpile PPE for risk mitigation and/or compliance with health mandates
International demand sustained as COVID spreads more into developing countries
Sustained PPE usage becomes the norm for individuals and businesses
Pockets of western populations adopting face masks akin to APAC markets, which see ~60% usage
Source: Arizton Global Face Mask Outlook and Forecast, Goldman Sachs’ Research, CNN, Harvard, Industry Experts
Strong Support for Face Masks as Best Solution During the Pandemic
Mask Mandates are Associated with Large Declines in COVID-19 Cases
Unwillingness to vaccinate
Boomer Naturals’ Face Mask Total Addressable Market Is ~67% of North American Market
12
$7,586Cloth
$1,304Surgical
$4,160Respiratory
Unaddressed Market100%
20% 20%Boomer Face Mask Addressable Market
$13,050Total
› Market leadership in cloth mask market
› 3-layer product conforms to WHO and CDC guidelines
› Boomer masks are more cost effective for organizations
› More protection, comfort and environmental
› Alternative, amidst global shortage, for non-front-line medical professionals
North American Face Mask Market By Revenue and Product (2020)By revenue ($ in millions)
$8,679mTotal Boomer Addressable
Market
Source: Arizton Global Face Mask Outlook and Forecast, Company Data, Expert Interviews
Addressable Market for Boomer Botanics is ~$15b
13
Market 2020 US Market Est. Size Est. 2020-2025 CAGR
~$4.7b1 ~29.0%1
1) Brightfield Group July 2020 US CBD Report2) Allied Market Research3) Market Research.com
CBD Products
Relevancy to Boomer Botanics
Topical Pain Relief ~$9.3b2 ~7.4%2
OTC Sleep Aides ~$576m3 ~7.0%3
Boomer Botanics extends across several, high growth health and wellness product markets
Market Relevant Boomer Botanics
Products
Full Product Suite PM Botantic ProductsRoll-ons and Creams
I Introduction to Boomer Naturals
IICurrent Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
Overview of Boomer PPE and Healthy Living Product Offerings
15Note: PPE product offering also includes safety glasses, ear savers, and hand sanitizer
PPE Products Healthy Living Products› Multi-Use Face Mask
› Surgical Face Mask
› Visor Face Shield
› Hand Sanitizer
› Safety Glasses
› Nitrile Gloves
› Isolation Gowns
› PPE Pack
Comprehensive health and wellness
product suite
Boomer Botanics (CB5)
› Roll-On
› Immune Tincture
Skin Care & Wellness
› Glam Mask
› Lip Mask
› Skin Sunscreen
› Skin Lip Balm
› Libido Supplement› Pet Treats
› Massage Oil
› Cream
› Gummies
Multi-Use Facemask Deep Dive
16
3-layer Structure
>99.9% Antimicrobial
Washable & Re-usable
Nano-silver Technology
3-layer structure, as recommended by the WHO, material is a 65% cotton/35% polyester with three different layers each infused with nano-silver fibers, providing breathable and fluid resistant qualities
Technology utilized for each layer, which harnesses specially charged fibers, with antimicrobial properties designed to block the spread of particles
Independent laboratory tests performed at an FDA registered laboratory confirm a >99.9% antimicrobial activity
Mask have been tested and used effectively for up-to 30 days and/or 30 washes
Boomer Botanics Deep Dive
17
Featuring a blend of powerful ingredients, including rosemary extract, cacao extract, black pepper extract, and other natural herbs
Supports immune system
Reduces pain and inflammation
Reduces stress
Improves absentmindedness and prevents mild memory loss
Alleviates mild mood swings
Helps support lung and respiratory function
Reduces the appearance of blemishes
Helps maintain cholesterol levels within the normal range
Helps maintain proper joint function
Helps maintain healthy blood sugar levels
Aids in the overall aging process
All natural, doctor formulated blends (patent pending)
Proprietary formula is the firstFDA-compliant alternative to CBD
Combines five natural and powerful ingredients that target the body’s endocannabinoid system(ECS)
A healthy, fully-supported ECS means a stronger immune system, better pain management, more restful sleep, less fatigue, and much more!
GummiesCream Tincture
Roll-on
I Introduction to Boomer Naturals
IICurrent Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
Sales and Distribution Strategy: PPE
19
Pursue corporations in need of supplying employees, reps, and/or customers with PPE (e.g., Foxwood and Aetna)
III Invest in DTC distribution growth while adding flagship retail store in NYC, across from Madison Square Garden (MSG)
Outreach to high-need institutions such as healthcare facilities, schools, state and local governments, prisons, and senior living facilities to provide high-quality, reliable, and comprehensive PPE supply
ITarget large retailers in need of reliable PPE supply (i.e., CVS, grocery store chains, etc.) with high potential for cross-sell opportunities into Boomer’s Healthy Living products
V Expand presence to small and medium sized businesses (e.g., salons, plumbers, local restaurants, etc.)
II
IV
NYC
Represents segments with long term buyer potential
Sales and Distribution Strategy: Healthy Living
20
Invest heavily in e-commerce business, while planning large-scale campaign for facemask customers and high need institutions / individuals (e.g., elderly and senior living establishments) regarding the benefits of Boomer Botantics
III Leverage brokers and distributors for regional and national retailers, while our in-house sales team has established several wholesale options (e.g. golf shops and nail salons)
Agreement with Scrip/Hessco, who serves over 60,000 chiropractors, massage therapists, physical therapists, and home health organizations. Working with Boomer Naturals to place Boomer Botantics products in clinics nationwide
I Renewable three-year agreement (Jan-20) with lifestyle brand Tommy Bahama to be their exclusive licensed wellness partner
V Add flagship retail store in NYC across the street from MSG
II
IV
NYC
Inherent Synergy Potential Across Divisions
21
Select Customers Originally Onboarded through the PPE Division
Select Customers Originally Onboarded through the Healthy Living Division
Boomer’s business model creates new sale and distribution opportunities for itself with two channels of well-established customers
+ Continue to provide value by offering a comprehensive health and wellness product suite leading to a logical cross-sell opportunity
+ Capture synergy potential between PPE and Healthy Living sales and distribution operations
Successfully cross-sold PPE products
High probability targets for cross-sell into Healthy Living
1 2
Overarching Strategy
Media Spend and Strategy
22
+75%Americans Reached
250mDigital
Impressions
Digital
Broadcast
4%
25%
71%
1 Includes miscellaneous media spend
Print and Other1
Q4 2020 saw significant media initiatives to educate consumers on product technology differentiationand establish the Boomer PPE brand
Q4 2020 Media Spend Breakdown
+ Consumer education on nano silver mask technology differentiation
+ Branding opportunity, while helping raise awarenessaround COVID-19 safety precautions
Media spend budgeted to be 15% - 20% of quarterly net sales on a go forward basis as
consumer education and brand awareness matures
Media Spend Results
Total Media Spend: ~$12.5m
Key component of CVS selection Boomer as their premier mask and gaiter vendor
TV, Radio, and Digital Media Coverage
23
TV and Radio Partners / Coverage
Network Stations &
Subscription Services
Radio Partners
FoxNews.com Yahoo.com MSN.com
CNN.com NYPost.com DrudgeReport.com
People.com USAToday.com Weather.com
NJ.com MaternityWeek.com TheHill.com
Digital Media
Ad Examples
Target Websites
I Introduction to Boomer Naturals
IICurrent Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
Supply Chain Partnership Overview
Manufacture PVT Holdings Super Cargo Boomer Naturals Customer
Supply Chain Dynamics
Timeline T=0 T=1 T=7-242 (Shipment Sent) T=Varies
Actions BN receives a PO from customer and places order with PVT holdings
PVT sends order to supplier network and Super Cargo
Super Cargo arranges delivery from Vietnam
Customer received product
2
1
2 3
1 2 3
1. Independent laboratory tests performed on test samples of antimicrobial finishes on Boomer Naturals textile materials at a FDA registered laboratory confirm a >99.9% antimicrobial activity against (1) Staphylococcus aureus and (2) E.coli after a 24-hour contact period.
2. Varies based on customer need, air cargo option is leveraged 25
› FDA registered manufacturers, certified >99.9% antibacterial protection, 30-day use washable masks1
› 3&4-ply paper surgical masks, Nitrile gloves, Neck gaiter and Surgical gowns (level II) and coveralls all certified by US testing standards
› Exclusive contracts with face mask suppliers for US distribution
› PVT in Vietnam is operated by export / import banking and academic professionals with family ties to BN stakeholders
› PVT leverages connections throughout the PPE APAC supply chain
Certified, high quality products
Strong supplier partnerships
› Received 10m units within 90 days of PPE division creation
› Partnership with Pham Van Trading (PVT) who manages exclusive US relationships with suppliers and customs
› Best in class international shipping with Super Cargo
Proven logistics: shipped 10m+ units
› Team of eight in Vietnam to oversee supply chain and logistics
› Three Vietnamese factories able to procure 30m masks per month
› Access to gloves, gowns and coveralls via PVT
Multiple suppliers to mitigate risk
I Introduction to Boomer Naturals
IICurrent Addressable Market for Flagship Products› Face Masks› Boomer Botanics
III Product Offerings
IV Sales and Distribution Strategy
V PPE Supply Chain
VI Financial Highlights & Key Takeaways
“Our company elected to begin supplying PPE in response to the urgent need for such products and our unique access to manufacturing capacity in Vietnam. In addition to feeling morally compelled to do so, we considered it a natural extension of our established health and wellness product lines.”
– Mike Quaid, Boomer Naturals Chief Executive Officer
ResultsQ4 fiscal 2020 and preliminary Q1 fiscal 2021
27
~$9.5mQ4 2020
Net Sales1
$30m – $35mQ1 2021 Estimated
Net Sales2
1. Ended July 31, 20202. Ending October 31, 2020
FY 2020 10-K to be released inOctober 2020
Boomer Holdings, Inc: Company Structure
28
Equity› 80% founders, management, and
employees› 20% sold through family & friends rounds› 136m common shares outstanding; 200m
authorized common, 10m preferredDebt1
› $2.5m in working capital revolver› $2.2m in convertible notes
Corporate Overview
Boomer Holdings, Inc
Capital Structure
› Completed reverse merger with Remaro(REMO)
› Operating company is Boomer Naturals (BN)
› Began trading on the OTC market under symbol: BOMH in early Sept. 2020
› 136m common shares outstanding; 200m authorized common, 10m preferred
1. At the time of presentation creation
Significant face mask and other PPE Total Addressable Market
Investment Highlights
29
Unique dual channel, cross-sell opportunity through PPE and Healthy Living business divisions
Strong growth driven by robust and sustainable demand drivers and established brand name
Blue chip, dedicated brand partners pave the way to broader outreach
Leading health and wellness industry expertise