Brainwave Applications, a unit of
HRPL
Profile Presentation
Introduction
� Type: IT initiative of Group
� Founded: 2004
� Offices: Kolkata and Hyderabad
� Line of Business: Design and development of enterprise business applications, Digital Media
Marketing, Outsourcing
� Website: www.brainwavelive.com
Products & Services
� Design information system architecture
� Develop and deploy enterprise applications
� Middleware development building Tally/SAP connectors
� Digital marketing
Digital Marketing
As a part of digital marketing offerings, we provide the following services:
� Define objectives and goals for digital presence
� Analyze existing social media communications and engagement levels
� Recommend and implement best practices to integrate social media into existing
brand development efforts
� Recommend and implement strategies to drive meaningful and engaging content over � Recommend and implement strategies to drive meaningful and engaging content over
multiple digitized channels
� Optimize communication frequency and evolve a community driven communication
platform for the brand
Digital Marketing- our services
Technology
� ‘’The art of marketing management is the strategy you use to choose which changes to focus on,
and which ones you intentionally let slide, at least for the moment. And successfully
implementing that strategy is far more about people and processes than it is the technologies
themselves.’’ Scott Brinker, Gartner, June 20, 2013
Yet, without the aid of technology, implementation of marketing strategy is next to impossible.
Potential of internet and other mobility platforms for branding and sales is not a theory anymore. Potential of internet and other mobility platforms for branding and sales is not a theory anymore.
Refer, Martec’s Law: technology changes exponentially, but organizations change
logarithmically.
Technology - for digital marketing
� Brainwave’s technology experts from across a wide range of industry verticals brings to the
table a rich experience in creating a scalable, robust solution path for brands that is exploring to
reap the benefits of digital marketing.
� We bring rich experience in creating web and mobile based apps with open source technologies.
Our integration services with latest social media platforms has enabled some of the following
corporate entities leverage on web and mobile platforms to increase brand visibility and create a
robust community which ‘talks about’ the brand.
Brainwave’s team of technology and digital media experts work in sync with the overall
marketing strategy of the corporate entity advising and implementing best of technology.
Key Business Solutions
� LiveSku – managing channel sales for FMCG
Keventer Agro- Rs 10.5 bn company, has leveraged on Brainwave’s consulting
experience to manage their channel sales, increase its market share and improve its
product distribution network
Key Business Solutions
Factory Payroll – managing productivity based wage for factory workers
Hartex Rubber Pvt Ltd – country’s fourth largest rubber tyre and tube manufacturer optimized
actual productivity versus target and received clarity on inventory status at real time across
multiple shifts. The product enabled HRPL to increase throughput.
Key Business Solutions
RealtyNet – a 360 degree view of prospects, customers and inventory for real estate organizations
Sureka properties, one of the largest business entity in real estate sector from East India, leveraged
on RealtyNet for managing inventory of real estate properties, get a real time view of status of
sales versus collections.
Middleware – SAP integration
Bill of Material Management – Brainwave enabled easy simulation platform for multilevel
production BoM to come out with correct production recipe and integration of SAP ECC.
Balkrishna Tires one of the most prestigious industrial tire manufacturing organizations of India
engaged Brainwave to carry out a system study and explore solutions to create an intuitive
simulation platform for its core user group
Talk to us
� Our consultants would love to hear from you on business philosophy and practice, challenges
and ideas. We would be happy to share our experience of how we can assist a business/brand
in leveraging technology and our consulting practice.
� [email protected] – Abhishek
� [email protected] – Karabi
Thank you