Our focus:
Branding for Professional Services.
Miles Design // Branding for Professional Services
Who is Miles Design? We are an award-winning branding firm, specializing in rebranding and web design for professional services firms.
Miles Design // Branding for Professional Services
Industries Served: Architecture / Legal / Consulting / SaaS / Engineering / Accounting / Biotech
Miles Design // Branding for Professional Services
Sample Client List:Ratio Architects / Bose McKinney & Evans / BlueLock / ExactTarget / AIT Laboratories / Controllership Group / Archway Technology / Kevin Kennedy Associates / Perfinity / KITE / Bradford Systems / AIT Bioscience
Miles Design // Branding for Professional Services
Award-winning Design: SMPS Marketing Awards / AIGA Prime / AIGA Origination / LogoLounge / LogoLounge Master Series / Telly Awards /Graphic Design USA / Neenah Paper
Miles Design // Branding for Professional Services
Why Rebrand?Out-of-Date Look / Nothing Matches / New Partners / Moving / Name Change / Sales Team Complaining / Lack of Clarity / Need New Collateral / Big Event / Competition is Beating Us
Miles Design // Branding for Professional Services
Top Reasons to Rebrand:Differentiate your firm
Find more qualified prospects
Close more deals / Increase profits
Miles Design // Branding for Professional Services
What is Involved?Deepen language and positioning
Logo update
Define brand standards
Create new collateral and tools
Miles Design // Branding for Professional Services
What is the Process?Our process* is called Bold Brand™
Discovery Strategy Positioning Identity Delivery
Stakeholder Meeting
Client Interviews
Internal Surveys
Business Objectives
Audience
Competition
Deliverables
Our Market Category
Who We Are / Aren’t
What We Believe
How We’re Unique
Bold Brand Essence
Elevator Speech
Black & White Logo
Full Color Logo
Alternate Usage
Stationery Package
Standards Guide
Marketing Collateral
Print Production
Roll-out
Registering TM/SM
*Note: Basic packages DO NOT include all phases and process elements.
Miles Design // Branding for Professional Services
Pricing & PackagesFlat fee/fixed scope options:
Logo Update Package GOOD
INCLUDES FINAL DIGITAL FILES
DISCOVERY
Stakeholder Meeting
STRATEGY
Business Objectives
Audience
Competition
IDENTITY
Black & White Logo
Full Color Logo
Alternate Usage
1-Page Standards Guide
Bold Brand Package BETTER
INCLUDES LOGO UPDATES AND:
DISCOVERY
Deliverables Overview
POSITIONING
Our Market Category
Who We Are / Aren’t
What We Believe
How We’re Unique
Bold Brand Essence
IDENTITY
Standards Guide
Stationery Package
Bold Brand Advanced BEST
INCLUDES BOLD BRAND, PLUS
DISCOVERY
Client Interviews
Internal Surveys
POSITIONING
Elevator Speech
Sample Copy / Headlines
IDENTITY
Communications Protocols
Miles Design // Branding for Professional Services
Sample Work:
Miles Design // Branding for Professional Services
Thank you.Client references available upon request.
Josh Miles, Principal Miles Design LLC - [email protected] 317.915.8693 ext. 1 http://www.milesdesign.com
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