Will Morgenweck
VP, Product Management
@DNNCorp | @wmorgenweck
BUILD ENGAGING DIGITAL EXPERIENCES ON DNN
Visuals & Interactions
• Great design is critical.
• Visuals must serve a purpose.
• Appealing to the audience.
• Take advantage of every pixel.
• Interactions should add value.
• Be creative!
Demo Links
http://dnn.ly/liveslider
http://dnn.ly/dnneasyrotator
http://dnn.ly/theme033
Content Delivery
• Must be fast!
• Must be relevant.
• Efficient for every device.
• Be aware of your audience demographics.
• Be creative!
Demo Links
http://dnn.ly/dnnpageflip
http://dnn.ly/dnnliveimage
http://dnn.ly/dnnsidebar
Information Capture
• Must earn trust or show value before asking.
• Keep it simple.
• Make it give and take.
• Be creative!
Demo Links
http://dnn.ly/liveforms
http://dnn.ly/dnnmailchip
Personalization
• Plan your content strategy.
• Determine what should be personalized.
• Make sure the personalized content has added value.
• Analytics are critical to measure effectiveness.
Demo Links
http://dnn.ly/evoqpersonalization
Measurement & Analytics
• You will need to do more than just enable Google Analytics.
• Learn about Campaigns, Conversions and Goals.
• Learn to tag URLs and other site events.
Demo Links
http://dnn.ly/mydnnstats
http://dnn.ly/evoqanalytics
http://dnn.ly/ga-link-builder
Summary
• Define the visitor experience for your website.
› What should visitors be able to do?
› What should they be able accomplish?
› How should your website make them feel?
• Know your visitors and how they browse your website.
› Performance by geography.
› Performance by device.
› Ensure relevance.
• Track and Measure
› Make sure your website can track engagement.
› Leverage Google Analytics.
› Define your metrics and goals.
• Be Creative!