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Building a Culture of Collaboration
8 August 2013
Heather A. Yurko, MACultural Architect, Cisco
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• Change agent for almost two decades• Coach, trainer, PM, Innovation Lead• More than ½ career as a consultant• Built two start-ups
Builder of People,
Process + Organizations
• Site sponsor for Innovation in IT• Received IT Leadership award (2012)• Focus on collaborative leadership, shared
objectives, co-innovation
Innovation + Collaboration
Leader
• Masters: Organizational Development• Columbia University – Teachers College
• 12-month Executive Development Program (2011)
Education
Heather YurkoCultural Architect
Cisco Systems
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Program Elements
A Primer on Collaboration + Culture: What It Is, What It Isn’t, and Why You Need to Care
How Did THAT Happen? A Cautionary Tale + the Cultural Elements Needed to Drive Collaboration
Idea Jam!
Bringing Ideas to Life through a Four Step Model
Getting from Here to There in your Organization: Key Takeaways + Applications
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A Primer on Collaboration + Culture What It Is, What It Isn’t, Why You Need to Care
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What Do You Mean by “Collaboration”?
\kəˌlæbəˈreɪʃən\ (n.) - the act of working with another or others towards a common goal
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Keys to Successful Collaboration
Not just tools…
CultureTrust
Sharing
Partnerships
Process & MetricsFormal Process
Track Resulting Benefits
LeadershipBenefits Explained
Examples
Incentives
Technology/ToolsAccess
Document Management
Communication
Information Search
Knowledge Capture
Successful Collaboration
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Collaborating more widely
Other Organizations
Alone
Execs work alone 2/3rd of the time
63% expect to collaborate across functions, organizations, locations
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Collaboration Focus for the C-SuiteIBM CEO Study 2012
“[CEO] focus is shifting to the power and potential of recent advances in social media and analytics to reimagine connections among people — whether that’s customers, employees, partners, investors or the world at large."
~ Ginni Rometty
President and Chief Executive Officer, IBM Corporation
IBM CIO Study 2011
• CIOs lead IT operations that help expand organizational capabilities by refining business processes and enhancing enterprisewide collaboration.
• Advanced collaboration suites with an array of functions…are critical enablers for these CIOs.
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What Do You Mean by “Culture”?
\ˈkəl-chər\ (n.) - the characteristic features of everyday existence (as diversions or a way of life) shared by people in a place or time
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We Know It When We See It…and When We Don’t
the set of shared attitudes, values, goals, and practices that characterizes an institution or organization
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Business Imperatives
Culture by the Numbers9.57:1
Engaged:Disengaged Employees
(World-Class Org)
1.83:1Average Org Ratio
$300BLost productivity in the
U.S. alone through disengagement
3.9x
More earnings per share:
top vs. bottom quartile companies
SOURCE: 30 yr. Employee Engagement study, Gallup
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How Did THAT Happen?
A Cautionary Tale + Cultural Elements Needed to Drive Collaborative Innovation
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Let Me Tell You a Story…
We need to build a pipeline of ideas to find ‘the next big thing’.
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Let Me Tell You a Story…
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Audience Thoughts:
How long did this take?
Any elements/steps missing?
What was the result?
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Outcomes 6
months: inception to idea selected
4 developed + viable
ideas
$10M projecte
d cost avoidance
PM Fired
Team Disbanded
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Elements in Collaborative Innovation
Culture is an ecosystem, a group of interconnected parts. Changing any element will
effect one or more of the others.
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Idea Jam Session
Flexing Your Ideation Muscles
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Idea Jam Framework
Select your Topic (2)
Create 10 Questions (5)
Create 3 Solutions (10)
Create a Problem Statement (3)
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Idea Jam Topic
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Idea Jam Topic: ExamplePROBLEM STATEMENT: We don’t leverage technological advances in mobility to promote a more collaborative culture.
Questions:• How can we leverage mobile solutions to advance a more collaborative culture?• How are our competitors leveraging mobile solutions?• What services could we offer to our customer that advance a more collaborative culture through mobility?
Answers:• Create an app that sends daily reminders about things you can do to build a more collaborative culture• Tweeting about building an collaborative culture• Provide mobile (BYOD) solutions to our workforce that allows them freedom to work [and be inspired ] anywhere • Apple provides iPads + VDIs to their employees, allowing freedom to work anywhere, any time• Google has all of its information in the cloud, allowing freedom to work from any device….
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Getting from Here to There in Your Organization
Key Takeaways and Applications
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What is YOUR Culture?
One TeamOne Vision
Services & Capabilities delivered through the network as the platform1
Honesty & Forthrightness2
Open Communication/straight to the point Clear Expectations, goals, roles, and direction
Commitment to Excellence3
Relentless pursuit of excellence in Talent, Product Delivery & Customer Service
Teamwork4 Help each other succeed Build trusting relationships
Result Orientation5
Focus on results rather than activities Focus on success rather than comfort
Learning Organization6
Create a diverse and inclusive environment that drives innovations and fosters collaboration.
Find ways to do things faster and better
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AUG11 NOV11 FEB 12 APR 12 Innovation & Excellence 92% 94% 88% 82%Career Development 88% 95% 80% 85%Recognition 79% 78% 64% 71%Manager Index (Culture) 89% 89% 88% 89%
What Do YOU Measure?
HIGHLIGHTS LOWLIGHTS
96% “Takes ethical business concerns seriously” “Management team share Pulse results”
95% “Positive relationship with manager”
94% “Manager available when I have questions or need help” “Put more effort than required to help Cisco succeed”
66% “Internal development opportunities available in my org”
61% “People rewarded according to performance + accomplishments”
59% “Rewards are worth the effort”
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What Actions Do YOU Take?
WHAT YOU SAID
• “This is really helpful.. Similar sessions on Other services area can be more helpful to understand the big picture of CC LSS”
WHAT WE’RE DOING
• Brown bag sessions started for the team regarding various services areas.
• “Including the Business perspective in our meetings is great!”
• Continuing to bring in client speakers for fireside chats with the team.
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How Do YOU Reward + Recognize?
Engaged People
Spot $$
Site Awards
Peer Awards
Stretch Assignments
Visibility Opp.
Staff MeetingsBlog
Post
Phone Call
Org Awards
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Final ThoughtsCollaborate, Collaborate,
Collaborate
Disengaged employees >$300B/ year
Cultural elements are connected
Innovation aligned to culture
Feed into PLC (Collaborate!)
Host Idea Jams!
Define Culture, Listen, Act, Reward
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For me it is only the surrounding atmosphere that gives subjects their true value.~ Monet
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Thank you.
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What Gallup Measures
The 12 Elements of Great Culture