Business Intelligence
Fraser MacindoeSTCS Ltd. Gateshead
-££-
Putty!
So what is Business Intelligence?
Pervasive, Organisation Insight!
Pervasive Organisation Insight!
Give everyone the means to make good decisions
Needs Strategic Insight
Need Tactical Insight
Need Operational Insight
In 2008, BusinessWeek Research Services conducted a survey of 675 US and European Business Managers.
Over three quarters knew of decisions made, where insufficient information
directly led to the wrong decision being made!
In the same survey...
Over 60% admit to makingmore than half of their own decisions on ‘gut feel’ alone!
So how can we provide this Insight?
70
DATA
Context
INFORMATION
USEFULINFORMATION
Relevance100 !
So how can we provide this Insight?
70
DATA
Context
INFORMATION
USEFULINFORMATION
INSIGHT!
Relevance
Visualise/Present
!
So where do we get the initial data?
DATA
DATA
DATADATADATA
DATA
DATA
DATA
DATA
DATADATA
DATA
DATA
DATA
PIFFLINGDATADATA
DATA
DATA
DATA
DATA
DATA
DATA
INCONSEQUENTIALDATA
DATA
DATA
DATA
OPERATIONALDATA
DATA
DATA
DATA
DATADATADATA
DATADATA
DATA
DATA
DATA
MINORDATA
DATA
DATA
DATA
DATA
DATA
DATA
DATA
DATADATADATA
TRIVIALDATA
DATA
DATA
RANDOMDATA
DATADATA
DATA
PETTYDATA
DATA
DATA
DATA
FRIVOLOUSDATA
DATADATA
DATA
DATA
DATA
USEFULDATA
USEFULDATA
USEFULDATA
DATADATA
DATA
DATA
DATA
DATA
DATA
DATADATA
MINORDATA
MINORDATA
PIFFLINGDATA
PIFFLINGDATA
PIFFLINGDATA
DATA DATA
TRIVIALDATA
RANDOMDATA
RANDOMDATA
MINORDATA
MINORDATA
DATA
DATA
DATA
DATADATA
USEFULDATA
DATA
DATA
DATA
DATA
DATA
DATA
DATA
USEFULDATA
USEFULDATA DATA
DATADATA
SALES
PRODUCTION
PURCHASING
It’s vital that you trust your data
Scotland Central Wales London South
Corporate
North
Cumulative Sales for North Region 2009-2010 (£ mill)
Cheadle TraffordLiverpool Newcastle Sheffield
A decent Business Intelligence solution will…
• answer your business questions
• allow better business decisions
• illuminate new questions to ask
• allow even better business decisions
A Business Intelligence solution must be…
• flexible
• intuitive
• pervasive!
A decent Business Intelligence solution should…