Business Model of Ola Cabs

powered by www.canvazify.compowered by www.canvazify.com

DisclaimerThis presentation is just to understand

Business Model of Ola Cabs. Things mentioned in this ppt is purely based on our

understanding and research.This presentation is purely created to educate people about Business Modelling and contains no commercial interest.Views expressed may

differ from actual model.powered by www.canvazify.compowered by www.canvazify.compowered by www.canvazify.com

First let us see the Structure Of Business Model Canvas

[original creator of BMC is Alexander Osterwalder]

Now, let us check out Business model of OLA cabs

Customer Segments-Regular commuters to/from specific locations (Using Ola shuttle service)

-Families to travel together at some place for some time

- Business people who don't want to drive & save time for working while travelling

-Corporates offering pickup/drop facility to employees

-Office going people (Can share a cab using Ola sharing cab option)

-Any one who wants to travel within city limits at comfort

Unique Value Proposition [U.S.P.]For End Users:

1) Safety Rides on Accurate Time with advance bookings scheduling

2) Cashless rides

For Cab Drivers / Owners:

1) Can get assured bookings instantly & earn more

2) Worry free maintenance for cabs

Delivery Channels-Mobile application + SMS Service Eg: Iphone, Android, Windows App

-Web Application and email notifications

-Cabs , Autos etc (vehicles which are into service )

Customer relationship-Referrals credit points

- Offers for first ride

- Credit points in case of delay in service or cancellation of ride

-Promotions & offers

-Manage social media communications and customer support.

-Always ask for customer feedback to improve the experience.

Revenue Streams-Sales commissions i.e Ride based commission

- Small fee to taxi drivers to access technology platform

-In car Advertisements

-More commissions on peak time & season time

-Commission for Deliverables like grocery,courier etc

-Corporate retainer Tie-ups

Key Activities-Verification & Training of Drivers

-Online & Offline marketing

- Ensuring rides were safe and on-time & hassle free

- Understand & imply government / RTO norms

-Giving incentives & commissions to drivers on timely basis

-Raise funds and manage investors relationship, business goals.

-Planned & Surprise audits from time to time to make sure that the service is delivered as per company's expectations

-Operational & functional level Car audits to ensure that the car is worthy to run on road

Key Resources-Cabs with well trained drivers

-Technology platform for accurate vehicle booking

-Key Staff: Sales, Marketing, Technology developers, Customer support, Analysts.

Key Partners-Private taxi owners

-Car Distributors or Car companies

-Mobile Wallet Companies

-Branded Cellphone & ISP companies

-Servicing Garage & Mechanics

-Events organizers, Hotels, Large organisations, for bulk customer base etc

-Tie up's with Hotels etc

-Motor training / Driving schools to provide proper training.

Cost Structure-Marketing, Branding. promotion deals

-Technical & non-technical infrastructure, assets (cellphones, etc)

-Office space, office resources

-Staff salaries, commissions, utility and other regular expenses

-Legal Costs

To view actual Business Model Canvas of Ola,

Click here: OLA BMC

powered by www.canvazify.com