Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 • www.loewydesign.com
Defining YourDigital Strategy
Business to Business Case Studies
©2013 Loewy Design Inc. All rights reserved
STRATEGY DESIGN TECHNOLOGY MARKETING
Who We Are
Savvy, Strategic, B2B Specialists
Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998.
People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives.
• Strategic• Full Service• Creative• Problem Solvers• Award Winning
STRATEGY DESIGN TECHNOLOGY MARKETING
What We Do
Advance Brands Online
STRATEGYIdentifying your brand’s vision
and developing a roadmap to
deliver on its overall
business objectives.
Brand assessment
Competitive analysis
Content strategy
Search engine marketing strategy
Persona and user research
Technology audit and analysis
Social media analysis
DESIGN & UXEnhancing how your
customers perceive you
through digital experiences
and multiple platforms.
Brand strategy and positioning
Design systems
Content development
Information architecture
User interface design
Application design
Front-end development
MARKETINGConnecting with your
audience through strategy led
tactics at the right touchpoints
across all mediums.
Social media campaigns
Mobile marketing
Search engine optimization
Social program management
Email campaigns and strategy
Advertising and management
Integrated marketing
TECH N O LOGYLeveraging technology to
forge emotional connections
between your audience and
your brand.
Lead generation solutions
CRM integration
Content management systems
Intranets and extranets
PHP development
Custom applications
Mobile development
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Invigorating a brand
ICR’s website and brand needed an over-
haul. The site failed to capture the brand’s
sophistication nor did it convey the wealth
of experience held by senior executives.
ICR’s unique value proposition of sector-
experienced professionals needed to be
communicated through the new website.
Loewy’s firststepwastoperforman
analysis of ICR’s executives and users.
From this data we made recommenda-
tions about reinventing the company’s
brand—its website, taglines, logos, and
overall “persona.” ICR’s new site features
a bold, authoritative design that captures
the essence of the company as a savvy,
yet approachable, team of experts.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Enticing Investors
Brixmor was on the brink of their IPO
withanopportunitytogainafirst-place
lead as the largest shopping center REIT in
the nation. To have a successful IPO they
needed an online presence that projected
Brixmor as an industry leader to its
potential investors.
Loewy worked closely with Brixmor’s
financialcommunicationsfirm,ICR,and
created a responsive website that is for-
matted for all devices. Brixmor can now
manage their website through SiteCore
CMS which is integrated with dynamic
content for property leasing and investor
relations.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Product & Service Launches
Markets4 approached Loewy to invent
and launch a new website for their new
venture. The goal of the website was to
attract and sign up insurance brokers,
underwriters and agents.
Loewy assisted with business develop-
ment and created an exciting new brand
for Markets4. The website’s architecture
was designed to quickly convert visitors
into customers while playfully illustrating
the pitfalls of “risk”.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Generating Leads
Dovetail Insurance leverages its unique,
cloud-based solution for insurance
product delivery services to help carriers,
MGAs and brokers bring new products
and programs to market quickly. They
needed a site that would help brand them
as a progressive insurance technology
company and provide an easy way to
generate leads.
Loewy created an engaging site design
that positioned Dovetail as innovative
solution providers. The new site design,
built on WordPress, has greatly improved
Dovetail’s online lead generation and
sales.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Simplifying Communications
Alliance Advisors came to Loewy for
assistance in restructuring their house
of brands and to modernize their online
presence. They also needed a way to
communicate their thought leadership
and expertise to their audience.
Loewy began the project with a full
analysis of AA’s products, business objec-
tives and the needs of their audience.
Utilizing this data we created a new
strategy for AA’s brands, created a
WordPress driven website which included
a blog and a resource section for whitepa-
pers and thought leadership pieces.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Attracting Talent
Verizon Wireless was in need of creating
an online destination for their recruiting
efforts. They were faced with high turn-
over and a need to entice and retain their
workforce.
Loewy created a user friendly and invit-
ing website for Verizon’s HR department.
The focus of the website was to develop
and distribute employee success stories
through videos and to position Verizon as
a community driven company and a great
place to work.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Our Solutions
Intranets
Checkpoint Systems required a new
intranet to serve as a central communic-
tionshubfortheirglobaloffices.Users
needed the ability to share documents,
ideas and collaborate.
Loewy created Checkpoint’s intranet,
CheckWorld, as an extension to its
new corporate website (also designed
by Loewy). The intranet is running on
SiteCore CMS and provides employees
with a digital asset repository and a means
for inter-department communications,
collaboration and sharing.
STRATEGY DESIGN TECHNOLOGY MARKETING
STRATEGY DESIGN TECHNOLOGY MARKETING
Contact Us
Ours is not a bag of tricksEach business has unique and diverse needs. We create bespoke solutions that address branding, customer engagement, content strategy, usability, crm integration,mobileaccessibilityandmanyotherbusinessobjectives.Callustofindouthowwecanlaunchorrevampyourbrandonline.
Donald May Vice President/Creative [email protected] 631.249.2429 x113
New York, NY244 Fifth Avenue, Suite D263New York, NY 10001Tel: 212.252.2106
David Loewy [email protected] 631.249.2429 x111
LocationsMelville, NY (headquarters)125 Baylis Road Suite 190Melville, NY 11747Tel: 631.249.2429