Business to Business Digital Strategy: Loewy Case Studies

Loewy Design Inc. 125 Baylis Road, Suite 190, Melville NY 11747 • (631) 249-2429 • Fax (631) 249-2436 • www.loewydesign.com

Defining YourDigital Strategy

Business to Business Case Studies

©2013 Loewy Design Inc. All rights reserved

STRATEGY DESIGN TECHNOLOGY MARKETING

Who We Are

Savvy, Strategic, B2B Specialists

Loewy is a full-service interactive agency that’s been fusing strategic consulting, brand building, online marketing and design-centric technology since 1998.

People come to us to create new online identities, mastermind the evolution of existing ones, bring products to life, build apps and mobile experiences, shape perceptions, craft tactics, spark connections, and energize engagement… powered by a strategic platform based on competitive analysis, research, and a true understanding of the brand, audience, and business objectives.

• Strategic• Full Service• Creative• Problem Solvers• Award Winning


What We Do

Advance Brands Online

STRATEGYIdentifying your brand’s vision

and developing a roadmap to

deliver on its overall

business objectives.

Brand assessment

Competitive analysis

Content strategy

Search engine marketing strategy

Persona and user research

Technology audit and analysis

Social media analysis

DESIGN & UXEnhancing how your

customers perceive you

through digital experiences

and multiple platforms.

Brand strategy and positioning

Design systems

Content development

Information architecture

User interface design

Application design

Front-end development

MARKETINGConnecting with your

audience through strategy led

tactics at the right touchpoints

across all mediums.

Social media campaigns

Mobile marketing

Search engine optimization

Social program management

Email campaigns and strategy

Advertising and management

Integrated marketing

TECH N O LOGYLeveraging technology to

forge emotional connections

between your audience and

your brand.

Lead generation solutions

CRM integration

Content management systems

Intranets and extranets

PHP development

Custom applications

Mobile development


Our Solutions

Invigorating a brand

ICR’s website and brand needed an over-

haul. The site failed to capture the brand’s

sophistication nor did it convey the wealth

of experience held by senior executives.

ICR’s unique value proposition of sector-

experienced professionals needed to be

communicated through the new website.

Loewy’s firststepwastoperforman

analysis of ICR’s executives and users.

From this data we made recommenda-

tions about reinventing the company’s

brand—its website, taglines, logos, and

overall “persona.” ICR’s new site features

a bold, authoritative design that captures

the essence of the company as a savvy,

yet approachable, team of experts.



Our Solutions

Enticing Investors

Brixmor was on the brink of their IPO

withanopportunitytogainafirst-place

lead as the largest shopping center REIT in

the nation. To have a successful IPO they

needed an online presence that projected

Brixmor as an industry leader to its

potential investors.

Loewy worked closely with Brixmor’s

financialcommunicationsfirm,ICR,and

created a responsive website that is for-

matted for all devices. Brixmor can now

manage their website through SiteCore

CMS which is integrated with dynamic

content for property leasing and investor

relations.



Our Solutions

Product & Service Launches

Markets4 approached Loewy to invent

and launch a new website for their new

venture. The goal of the website was to

attract and sign up insurance brokers,

underwriters and agents.

Loewy assisted with business develop-

ment and created an exciting new brand

for Markets4. The website’s architecture

was designed to quickly convert visitors

into customers while playfully illustrating

the pitfalls of “risk”.



Our Solutions

Generating Leads

Dovetail Insurance leverages its unique,

cloud-based solution for insurance

product delivery services to help carriers,

MGAs and brokers bring new products

and programs to market quickly. They

needed a site that would help brand them

as a progressive insurance technology

company and provide an easy way to

generate leads.

Loewy created an engaging site design

that positioned Dovetail as innovative

solution providers. The new site design,

built on WordPress, has greatly improved

Dovetail’s online lead generation and

sales.



Our Solutions

Simplifying Communications

Alliance Advisors came to Loewy for

assistance in restructuring their house

of brands and to modernize their online

presence. They also needed a way to

communicate their thought leadership

and expertise to their audience.

Loewy began the project with a full

analysis of AA’s products, business objec-

tives and the needs of their audience.

Utilizing this data we created a new

strategy for AA’s brands, created a

WordPress driven website which included

a blog and a resource section for whitepa-

pers and thought leadership pieces.



Our Solutions

Attracting Talent

Verizon Wireless was in need of creating

an online destination for their recruiting

efforts. They were faced with high turn-

over and a need to entice and retain their

workforce.

Loewy created a user friendly and invit-

ing website for Verizon’s HR department.

The focus of the website was to develop

and distribute employee success stories

through videos and to position Verizon as

a community driven company and a great

place to work.



Our Solutions

Intranets

Checkpoint Systems required a new

intranet to serve as a central communic-

tionshubfortheirglobaloffices.Users

needed the ability to share documents,

ideas and collaborate.

Loewy created Checkpoint’s intranet,

CheckWorld, as an extension to its

new corporate website (also designed

by Loewy). The intranet is running on

SiteCore CMS and provides employees

with a digital asset repository and a means

for inter-department communications,

collaboration and sharing.



Contact Us

Ours is not a bag of tricksEach business has unique and diverse needs. We create bespoke solutions that address branding, customer engagement, content strategy, usability, crm integration,mobileaccessibilityandmanyotherbusinessobjectives.Callustofindouthowwecanlaunchorrevampyourbrandonline.

Donald May Vice President/Creative [email protected] 631.249.2429 x113

New York, NY244 Fifth Avenue, Suite D263New York, NY 10001Tel: 212.252.2106

David Loewy [email protected] 631.249.2429 x111

LocationsMelville, NY (headquarters)125 Baylis Road Suite 190Melville, NY 11747Tel: 631.249.2429

Marketing

Business to Business Digital Strategy: Loewy Case Studies