Download pdf - Calculate Your ROI at SXSW

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How To Calculate Your ROI At SXSW Revenue (Traditional Revenue + Intangible Revenue)

- Costs (Employees + Participation in Interactive + Surrounding Activities)

Profit

REVENUE COSTS

Traditional Revenue

☐ Sales of primary goods

☐ Sales of secondary goods

☐ Sales of tickets to events

Intangible Revenue Intangible revenue is the sum of the theoretical value of all activities that don’t fit into traditional revenue

Potential Factors

☐ Product Sampling

☐ Sweepstakes

☐ Other Email and New Contact Acquisition Activities

☐ Celebrity Endorsement

☐ PR Mentions

☐ Company Member as Panelist or Speaker

☐ Social Buzz and Exposure

☐ Other

☐ Other

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Employees

☐ Transportation

☐ Lodging of employees

☐ Work space

☐ Food and Drinks

☐ Additional Events

Participation in Interactive

☐ Passes

☐ Exhibitions

☐ Advertising

☐ Sponsorship and Creative Marketing

Surrounding Activities

☐ Owned Events and Parties

☐ Sponsorship of Events and Parties

☐ Entrance to Parties for Employees

☐ Swag and Giveaways

TOTAL REVENUE TOTAL COSTS PROFIT

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- $_____ - $_____ - $_____