INTRODUCTION
PROJECT GOAL: ENERGY PROGRAM DESIGN FOR EXISTING MULTIFAMILY HOUSING
TIMELINE• FALL 2012 – BACKGROUND RESEARCH & CONCEPT DEVELOPMENT
• SPRING 2012 - PRACTICUM
• JUNE 2012 – DELIVERY OF DETAILED PROGRAM DESIGN
PROGRAM COMPONENTS
• ENERGY DISCLOSURE FOR ALL BUILDINGS
• EXPLORE UPGRADE REQUIREMENTS
• ENERGY MAP AND DISCLOSURE PLATFORM
• COMMUNITY BASED MARKETING & ENDORSEMENT
• INTEROPERABLE CUSTOMER RELATIONSHIP MANAGEMENT
• ON UTILITY BILL FINANCING
• COMPREHENSIVE SCOPE
OUTREACH
•Cities •Community Groups•Utility advertising•CDC networks•Etc.
MassSAVE 1-4
(NSL)
CURRENTLY…
MF Weatherization
MF Market Integrator
LEAN (low income
MF)
MA Green Retrofit
Initiative
Commercial
Fuel Switch
MF HVAC
OUTREACH
•Cities •Community Groups•Utility advertising•CDC networks•Etc.
MassSAVE 1-4
(NSL)
CURRENTLY…
MF Weatherization
MF Market Integrator
LEAN (low income
MF)
MA Green Retrofit
Initiative
Commercial
Fuel Switch
MF HVAC
MassSAVE•More comprehensive •HEAT Loan, NSL Loan, CEA loans•Good customer relationship (CRM)
LEAN & MA G.R.I•More comprehensive •Loan products•Good CRM
MF Programs•Disaggregated•HEAT Loan; limited applicability to MF•Poor CRM
THE STATE OF HOUSING IN CAMBRIDGE
HOUSING MARKET DOMINATED BY
RENTALS
RENTALS ARE 65% OF MARKET
95% OF RENTALS ARE MULTI-UNIT
33% OF RENTALS ARE 2-4 UNIT
27% OF HOUSING UNITS ARE CONDOS
STUDENTS ARE 27% OF ADULT POPULATION
53% OF RENTAL HOUSEHOLDERS ARE UNDER 35
OVER 60% OF RENTERS HAVE LIVED IN CURRENT HOME LESS THAN FIVE YEARS
52% OF RENTAL UNITS BUILT BEFORE 1940
13% OF RENTAL UNITS USE OIL HEATING
YOUNG RENTAL DEMOGRAPHIC IN
TRANSITION
HOUSING STOCK PRIME FOR EFFICIENCY
LOCAL BARRIERS TO EFFICIENCY
MULTI-FAMILY HOUSING A HARD-TO-REACH MARKET IN ENERGY EFFICIENCY
• SPLIT INCENTIVES AND THE “LANDLORD-TENANT PROBLEM”
• TRADITIONAL ENERGY EFFICIENCY PROGRAMS HAVEN’T CRACKED THROUGH
• DESPITE POTENTIAL FOR GREAT SAVINGS, A MARKET FAILURE
LOCAL RENTAL HOUSING MARKET PRESENTS SPECIFIC DIFFICULTIES
• NO COORDINATION AMONG MANY SMALL PROPERTY OWNERS
• YOUNG, MOBILE RENTAL DEMOGRAPHIC• ADDITIONAL RULES FOR CONDOMINIUMS Creative Commons License,
http://www.flickr.com/photos/bradywahl/3942246432/
DISCLOSURE & MANDATES
ENERGY DISCLOSURE• SIGNAL INTENTION TO MANDATE DISCLOSURE FOR ALL PROPERTIES• OPT-OUT OPTION• AUTOMATED DATABASE POPULATION BY UTILITY (>2 UNITS?)
ASSET DISCLOSURE• INCREASINGLY LOW-COST TOOLS TO:
• RATE BUILDING EFFICIENCY• SUGGEST UPGRADE OPTIONS
• CITY (AND PARTNERS) COULD ISSUE RFP FOR PROVISION OF TOOL & ONLINE PLATFORM FOR MF BUILDINGS
UPGRADE MANDATE• ORGANIZE MULTI-GOVERNMENTAL, MULTI-STAKEHOLDER GROUP TO
INVESTIGATE LOCAL GOVT. OPTIONS TO MANDATE COST-EFFECTIVE UPGRADES
• ORDINANCE• STRETCH BUILDING CODE
OUTREACH STRATEGY
CERTIFICATION & RECOGNITION• OWNERS ASSOCIATIONS, CITY & OTHERS
CERTIFY PARTICIPANTS
• CERTIFY BUILDINGS, PROPERTY MANAGERS, ETC.
• PROMOTE TO BROKERS
USE DEADLINES• SPECIAL INCENTIVES
• BULK PURCHASING COHORTS
• LOOMING UPGRADE REQUIREMENT
OUTREACH STRATEGY
“REGISTERED MARKETERS”• ASK PROGRAM PARTICIPANTS WHO INFLUENCED THEIR
PARTICIPATION AT END OF ENGAGEMENTS• PAY FOR PERFORMANCE – HOW MUCH IS A LEAD WORTH?ANY ORGANIZATION CAN BE A “REGISTERED MARKETER”
COMMUNITY OUTREACH• PEER-TO-PEER, NEIGHBOR-TO-NEIGHBOR & CONTRACTOR-TO-
CUSTOMER• SOLICIT COMMITMENT• MEETINGS BASED, WHERE POSSIBLE• PROPOSAL NEEDS TO BE VETTED BY TRUSTED NETWORKS
FACILITATING DEEP GREEN RETROFITSMF DEEP UPGRADE CHALLENGES •MULTI-UNITS – REQUIRES RAPID UPGRADES, IDEALLY UNIT BY UNIT•VARIOUS HEATING SYSTEMS; DIFFERING UPGRADE OPPORTUNITIES•PREVALENCE OF OLDER MASONRY CONSTRUCTION
TECHNICAL OPPORTUNITIES•EXPLORE SOLUTIONS TO MULTI-UNIT STEAM & HW HEATING•POTENTIAL FOR SUPER-INSULATIVE, THIN INTERIOR INSULATION
PROGRAM ROLES•AGGREGATION & BULK PURCHASING•CAPITAL ASSET MANAGEMENT ASSISTANCE•ENERGY INFORMATION FEEDBACK
DELIVERY VEHICLES
EXTEND & EXPAND MA GREEN RETROFIT INITIATIVE• BLAH BLAH BLAH
INTEGRATE INTO UTILITY PROGRAM PORTFOLIO• BLAH BLAH BLAH
• http://www.city-data.com/neighborhood/Cambridgeport-Cambridge-MA.html
• Part 1: Introduction
• Intro (Brendan)• Program components• Summary of existing MF programs• Summary of potential delivery vehicles• Market Analysis (Ryan)•
• Part 2: Recommendations and Considerations
• Mandates and Disclosure Ordinances (Brendan)• Data Tools (Alexis)• Organizing Strategies and Marketing (Ryan)• Financing (Adi)• Deep Upgrades and Ongoing Engagement (Brendan)•
• Part 3: Conclusion
• Potential Delivery Vehicles (Brendan)