Transcript

Carolyn Milburn, President

[email protected]

Prime Your Background for Success

214-890-6700

Milburn Partners, Inc.

• Our firm was founded in 2001 with offices in Dallas and Houston

• Clients span from the Mid-Atlantic to California, with a focus on Revenue Cycle, Finance and Accounting, exclusively in healthcare

• We feel our Client and Candidate network is both broad and deep

• Over half of our current searches require candidates that have experience in Revenue Cycle

• In 2013, for example, we successfully completed 5 Vice President of Revenue Cycle searches, in DFW alone, all in a 4 week span

Appointment Scheduling

Patient Registration

Patient Exam

Service Coding

Charge Entry

Claims Submission

Payment Processing

Resubmission & Appeals

2nd Claims/Patient Billing

A/R Follow-Up

Collection Agency

What is Revenue Cycle?The Healthcare Financial Management Association (HFMA) defines revenue

cycle as "All administrative and clinical functions that contribute to the capture,

management, and collection of patient service

revenue."

CAREER PATH IN REVENUE CYCLE

Business DegreeHIM Degree/RHITRN DegreeAccounting DegreeBachelor’s of ScienceFinance Degree

Clinical AnalystFinancial AnalystBODMgr. Rev CycleRev AccountantAccess Services

DirectorSr. DirectorVice PresidentC-Level

Revenue Cycle Management

VP Revenue Cycle

VP Managed Care/Contracting

Director of Patient Access/Registration

Director of Professional Billing

Director of Revenue Cycle

The Key Stakeholders Include:

Director of Business Office

Director of Patient Financial Services

Manager of Revenue Cycle

Revenue Cycle Analyst

Practice Administrator/Office Manager

Revenue Cycle Consultants

57 hospital executives polled, 34 were C level 1/3 affiliated with large hospitals and healthcare systems,

remainder split between critical access, community and medium-sized facilities

Among the most important financial priorities: Receiving proper reimbursement from private payers Complexity of reimbursement policies from government

payers Ensuring optimal reimbursements for pharmaceuticals

and medical supplies 1/2 of executives added additional staff to address

revenue integrity issues 1/4 established separate revenue integrity departments

Survey of hospital executives indicates that revenue integrity is the most important component of the financial health of their organizations.

National Salary Data

 Education Percentage   Compensation

Associate's degree  

29% $83,400

Bachelor's degree  

37% $109,800

Master's degree 28% $116,100Title Percentage    Compensation

Supervisor  5% small sample

Manager    28% $72,200

Director 67% $117,300

Supervisor/Manager/Director

Patient Financial Services

www.hfma.org

National Salary Data

 Education Percentage  

Compensation

Bachelor's degree   32% $237,700

Master's degree 58% $247,400

Organization Percentage  

Compensation

Hospital with 521 beds or less 18% $196,600

Hospital with 559 beds or greater 18% $268,100

System level, headquarters or regional   62% $253,100

Region Percentage   Compensation

Northeast    17% $276,300South 35% $215,700Midwest 31% $229,600

West 16% small sample

VP Revenue Cycle

National Salary Data

 Education Percentage   CompensationAssociate's degree  

29% $76,700

Bachelor's degree  

31% $100,200

Master's degree 32% $102,800 Title Percentage    Compensation

Supervisor    6% small sample

Manager 34% $73,800

Director 59% $108,700

Supervisor/Manager/Director

Patient Access

www.hfma.org

Typical Salary for Revenue Cycle Leaders

VP Revenue Cycle

VP Managed Care/Contracting

Revenue Cycle Consultants

Director of Business Office

Director of Patient Financial Services

Director of Patient Access/Registration

Director of Professional Billing

Director of Revenue Cycle

Manager of Revenue Cycle

Revenue Cycle Analyst

Practice Administrator/Office Manager

0 100,000 200,000 300,000

210,000

160,000

150,000

130,000

120,000

100,000

95,000

95,000

90,000

75,000

75,000

Milburn Partners’ data based on placements from 2012-Present

REVENUE CYCLE MANAGEMENT

CODING/BILLING

OPERATIONS/MEDICAL RECORDS

COMPLIANCE/RISK MANAGEMENT

INFORMATICS/DATA ANALYSIS

MASTER

VP Revenue CycleVP CodingDirector CBODirector PFSDirector Managed CareDirector Coding

Chief Learning OfficerChief Knowledge OfficerDirector HIMRegional Director HIM

Chief Compliance OfficerVP Privacy/SecurityDirector Risk Management

Chief Clinical Informatics OfficerDirector Clinical Informatics

ADVANCED

Rev Cycle ManagerReimbursement & Insurance ManagerCBO ManagerAccess Manager

ConsultantCoding TrainerMPI ManagerMeaningful Use Specialist

Compliance AuditorBusiness AnalystPrivacy OfficerCompliance OfficerInformation Security Officer

Research Development SpecialistProject ManagerMapping SpecialistData Integrity Analyst

MID LEVEL

Revenue Cycle AnalystDocumentation & Coding SpecialistHIM Rev Cycle Auditor

Office AdministratorCancer RegistrarHealth Information TechTranscriptionist

DRG ValidatorQuality Improvement Analyst

Clinical Informatics CoordinatorContent AnalystClinical Data Analyst

ENTRY

CoderBenefits CoordinatorMedical BillerInsurance Claims ClerkBilling/Collections Clerk

HIM ClerkPatient Care CoordinatorPatient RegistrarCustomer Service

Can you be an effective leader?

Can you:• Formulate your organization's revenue cycle

operations for an uncertain future• Use less resources and continue to advance

performance• Connect financial data with clinical data• Improve the overall value delivered to

patients and the community • Think strategically and plan proactively

Working Towards C Level Status

Major changes in the industry are requiring health systems to rethink and revamp their stratagem. What is required? Identify and target patient populations Achieve clinical integration across the network, and leverage

data from anywhere and everywhere Actionable insight into the financial performance of the group

and the health of the patient population Visibility across networks that can be influenced and acted

upon at the initial point of contact with patients Manage the networks/patient populations, no matter what

the payment model might be Harmonize data from multiple systems (EHR, practice

management, claims)-turn it into insight which can then become action directly in an organization’s existing workflows

The Chief Revenue Officer

CROs are accountable for all revenue-related functions - marketing, sales, customer support, pricing and revenue management.

• Teams up with Executives to create and convey the company’s ideas and revenue strategies across all relevant functions to ensure the right goals are defined and met

• Regularly analyzes productivity and effectiveness to create market positioning and competitive advantages, and determines budget trade-offs to improve and develop sustainable results

• Recognizes the differences between marketing and sales, and creates processes to ensure their synchronization across the full revenue cycle get the best results

• Has a long-term, integrated perspective while striving to drive quarterly revenue results

The Chief Strategy Officer

The best way to describe the role of a CSO? There is no clearly defined role. • Capable of seeing all the pieces on the board and

able to see several moves into the future. (to infinity…and beyond!)

• Some formulate strategy, others execute strategy, others do both.

• Might act as “internal consultants,”  or as experts because they have proficiency in particular areas (revenue cycle management, managed care-contracting, patient financial services, practice operations)

• Responsible for understanding how market forces are transforming and how those changes will affect the services patients will need in the future.

The Chief Strategy Officer

Revenue Cycle leaders who want to advance to CSOs will need to be able to: Consolidate network revenue cycle and

productivity data Use analytical tools that display information

clearly and accessibly Have actionable insight into patient financial

services, collections, referrals, denials, DAR, etc. The ability to easily “slice and dice” data and

share performance results Benchmark tracking and performance comparison

by practice, specialty, or geography

Building Your Executive Profile

Consider how these positions are changing, how else you might be able to align your resume with those changes?

You’ll need years and years worth of learning experiences from various managerial and director positions. (don’t get complacent!)

Experience and demonstrable skills are the most important things that employers look for in C-Level Executives.

• Demand for ancillary healthcare companies and consultant roles have doubled over the past year

• Centralization of processes as consolidations and reimbursements are cut

• Hospital systems are developing mini regional offices

Market Trends

In Closing…

Demand for health care, and thus the need for more health care workers, is expected to keep growing.

Revenue Cycle roles are the backbone of well run organizations

Develop plans to recruit and retain the talent that will tackle the challenges your organizations are facing

Patiently growing the talent and skills of your team is critical

Industry consolidation will be a great way to upgrade the quality of your workers

HIM Professionals

Health Information Technology is one of the fastest growing occupations

HIM graduates with an Associate’s earn $35,000 to $45,000 annually

HIM graduates with a Bachelor’s start at $50,000 to $60,000

In 5 years, can potentially earn upwards of $65,000 to $85,000

(RHIAs) often hold managerial positions related to these functions. In a recent survey, AHIMA found more than half of RHIA respondents were directors, managers, or consultants, with almost 31 percent serving as HIM directors.

(RHITs) often specialize in coding diagnoses and procedures in patient records for reimbursement and research. RHITs may serve as cancer registrars or hold a supervisory position.

Salary, Education and Certification

Practice Settings for HIM Professionals

Management, HIM (Medical Records)

Tumor registry Coding Trauma registry (E.R.) Transcription Quality Improvement Release of Information Patient Admissions Compliance Auditor Physician Accreditation Utilization Review Physician offices Risk Management

Consulting firms Government agencies Law firms Insurance companies Correctional facilities Extended care facilities Pharmaceutical Research

Statistician Clinical Trials Coordinator Data Manager

Information Technology System Analyst Project Manager Data Manager

Medical Software Companies Software Designer Software Tester

Traditional Settings Non-Traditional Settings

Typical Salary for HIM Professionals

Vice PresidentIT Director

HIM DirectorConsultant

Security OfficerCompliance Officer

Privacy OfficerPractice Manager

RNCoding Manager

RHIACoding Professional

HIM TechnicianClerical Support

0 50,000 100,000 150,000

140,000100,000

90,00088,000

85,00080,00080,00080,000

65,00065,000

52,00045,00045,000

32,000

Milburn Partners’ data based on placements from 2012-Present